Philip Zelinger's Blog (79)

Automotive Advertising Experts Review iDrove.IT VDP with Dynamic Market Pricing with Ron Morrison

The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online. 

Philip will be joined by Ron Morrison, the President of iDrove.IT, on Friday, September 12th…

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Added by Philip Zelinger on September 10, 2014 at 4:35pm — 2 Comments

Team Toyota Auto Group Shares Credit For Their Recent Success With Driving Loyalty, LLC

Cedar Falls, IA, August 18, 2014; Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.” 

Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills.  All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for…

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Added by Philip Zelinger on August 25, 2014 at 6:05pm — No Comments

Driving Loyalty Launches Their New B2C and B2B Social Marketing Initiative at Autocon 2014 “Dealer Generated Conference”

Cedar Falls, Iowa:  August 12th 2014, Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform.  Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.

Autocon 2014 has a unique reputation as a “Dealer Generated Conference.”  Scott Davis, the President and Founder of Driving Loyalty,…

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Added by Philip Zelinger on August 13, 2014 at 9:55am — No Comments

Driving Loyalty Joins Auto Industry Vendors and Auto Dealers In Support Of Autocon 2014

Cedar Falls, Iowa:  August 04th 2014, Driving Loyalty, an auto industry focused technology vendor based out of Cedar Falls Iowa, announced that they will be exhibiting their database marketing platform at Autocon 2014. The self-described “Dealer Generated Conference” will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.

Scott Davis, the President and Founder of Driving Loyalty, was quick to explain…

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Added by Philip Zelinger on August 6, 2014 at 5:03pm — No Comments

A Transparent VDP With Interactive Vehicle Videos Powered By Social Media Trumps The Best Dealer Centric Website.

Old school advertising agencies made the case that automotive advertising was designed to drive traffic to the dealership.  Get the phone to ring and make an appointment for the customer to visit the dealership to get the information they needed to purchase a vehicle; that was job one! 

The Internet and digital marketing changed that objective slightly as automotive advertising agencies focused on increasing traffic to their auto dealer clients' website so they could convert visitors…

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Added by Philip Zelinger on July 15, 2014 at 9:30am — No Comments

The Impact Of Social Media On Automotive Advertising - Yesterday, Today and Tomorrow!

Technology driven solutions are changing the automotive advertising industry even as I write this post. During my 35 plus year career in the auto industry I have observed the shift from newspaper, direct mail, radio and TV to email, text and internet based communications to sell cars and service. Why then are so many auto dealers surprised when I tell them that the next generation of car buyers will rely on social media and consumer generated content vs. today's more dealer centric marketing… Continue

Added by Philip Zelinger on July 3, 2014 at 2:28pm — No Comments

Focus on Past and Present Customers and Tomorrow's Customers Will Take Care Of Themselves.

Most dealers recognize the value of their data base of past and present customers.  Many even invest in automated marketing programs that rely on algorithms to target qualified customers and deliver equity alerts for vehicle exchange programs and properly timed service alerts based on factory recommended maintenance to improve customer retention and loyalty after the sale. 

The following potentially missed opportunities to maximize the R.O.I. realized by managing your most valued…

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Added by Philip Zelinger on June 22, 2014 at 8:30pm — No Comments

Jeff Spreen - the Owner/GM of Spreen Honda - Shares Best Practices On Auto Industry Insiders

WAAOL - All Automotive Advertising All The Time

Today's Auto Industry Insiders show has Philip Zelinger, the President of Ad Agency Online, LLC, interviewing a third generation "Car Guy" - Jeff…

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Added by Philip Zelinger on May 22, 2014 at 7:50am — No Comments

Online Vehicles Sales Are Only One Generation Away And They Are Already Planning Their Purchases!

Consumers always have and always will seek the path of least resistance to get the best deal they can when they purchase a new or pre-owned vehicle; and you can't blame them.  Similarly, it is understandable that auto dealers always have and always will try to define what the best deal is for their customers; and it typically includes preserving a fair profit.  Unfortunately, their objectives aren't always weighted the same; even though they should be.

Today's internet educated…

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Added by Philip Zelinger on May 3, 2014 at 8:52pm — No Comments

Auto Industry Insiders Reviews HELIOS - a Facebook based customer engagement / sales platform.- introduced by xChange.

WAAOL - Auto Industry Insiders

Auto Industry Insiders is a blog talk radio show that reviews next generation technology based vendor solutions.  The show airing on Thursday, 04/24/14 at 12 Noon EST features an interview with Charles Chamblee III, the founder of xChange, discussing their new…

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Added by Philip Zelinger on April 23, 2014 at 4:21pm — No Comments

Automotive Advertising Experts Shared Best Practices In Social Marketing By Driving Loyalty

WAAOL - All Automotive Advertising News All The Time

Automotive advertising agencies don't know what they don't know about Social Media.  However, they do know where to find out; today's Automotive…

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Added by Philip Zelinger on April 18, 2014 at 1:00pm — No Comments

Driving Loyalty Is Inviting Vendor Partners To Join Their B2B Social Marketing Initiative. Do You Qualify?

WAAOL - All Automotive Advertising News All The Time

Social marketing plans often include B2C and B2B elements to take advantage of the leverage associated with social networking.  Todays Lunch With…

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Added by Philip Zelinger on April 15, 2014 at 5:34pm — No Comments

Data Base Marketing Can Promote Social Media Beyond Facebook's Paid Ads And Newly Limited Organic Search

WAAOL- All Automotive Advertising All The Time

Automotive advertising agencies have learned to manipulate the changing algorithms that search engines like Google and Bing use to drive organic search.  SEO is a…

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Added by Philip Zelinger on April 14, 2014 at 1:37pm — No Comments

The Power of Podcasts and Webinars for B2B Social Marketing

WAAOL, All Automotive Advertising News All The Time

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages.  The challenge is how to deliver it in such a way that their customers will read it and hopefully forward it…

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Added by Philip Zelinger on April 11, 2014 at 1:46pm — No Comments

Social Media Matters Because Your Customers Do

Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof. I accept responsibility for providing proof of my performance. However, I question short term quantitative evaluations that don't consider the qualitative long term benefits of customer loyalty, satisfaction, retention and residual income derived from a comprehensive marketing plan that includes social media.



A real world…

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Added by Philip Zelinger on April 6, 2014 at 12:00pm — No Comments

Driving Loyalty Adds Social Marketing Initiative To Their Data Base Marketing Platform

Philip Zelinger, the host of the blog talk radio show - Lunch With Phil Discussing Automotive Advertising - is scheduled to review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014.  The show will air on Monday, March 31st, 2014…

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Added by Philip Zelinger on March 30, 2014 at 8:50pm — No Comments

The Automotive Advertising Experts Show on March 28th 2014 Will Feature An Interview With Michael Wynns Discussing The Automotive Leadership Roundtable & Awards, (ALR)

The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal.  Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March…

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Added by Philip Zelinger on March 26, 2014 at 7:10pm — 2 Comments

Auto Dealers Shift From Brick & Mortar To Online Showrooms Powered By Social Marketing

Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options. 

The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social…

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Added by Philip Zelinger on March 16, 2014 at 5:12pm — No Comments

Automotive Advertising Agencies Using Social Marketing Rely On Past, Present And Future Vendor Solutions

Forward thinking automotive advertising agencies understand that most changes in the auto industry are driven by technology; however, all of them are powered by human nature.   The evolution from word of mouth referral systems relying on relationship based sales processes to today’s consumer driven social marketing messages can be traced to their  common element; people like to do business with people that they like.…

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Added by Philip Zelinger on March 13, 2014 at 5:53pm — No Comments

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