If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at all. I'm being conservative with that estimate.
The "unfortunate"…
ContinueAdded by JD Rucker on November 13, 2013 at 4:00pm — 2 Comments
If you're like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.
For individual users, you should be getting an email if you meet the minimum requirements. These "requirements" are very…
ContinueAdded by JD Rucker on October 30, 2013 at 12:00pm — No Comments
When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…
ContinueAdded by JD Rucker on June 16, 2013 at 8:11am — 4 Comments
There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest,…
ContinueAdded by JD Rucker on June 10, 2013 at 9:30am — No Comments
If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks.
It’s all about flow. It’s about taking…
ContinueAdded by JD Rucker on May 19, 2013 at 9:00am — No Comments
Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Once they admit that it does (as countless studies and tests have indicated), the flood of spam and blackhat SEO techniques will grow larger than it already has. This is important to…
ContinueAdded by JD Rucker on January 20, 2013 at 6:00am — No Comments
Let's face it. Facebook (and Google+) love pictures. It ranks at the top of the news feed food chain above text posts, videos, and links. It's the primary reason that many people visit Facebook in the first place. They want to see pictures of little Timmy sliding into third base, the places that their friends and family are…
ContinueAdded by JD Rucker on December 23, 2012 at 8:58am — No Comments
Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a business or…
ContinueAdded by JD Rucker on December 16, 2012 at 4:28am — No Comments
It took listening to my own words in a Twitter conversation for me to realize that I had barely brushed over the most important aspect finding the right times to post on social media for business.
This is Part IV of the series on timing. Please read…Continue
Added by JD Rucker on December 10, 2012 at 5:19pm — No Comments
There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It's encouraging because when agencies take the stance of focusing on a single niche such as automotive or entertainment, they are able to build up several resources to make their jobs easier…
ContinueAdded by JD Rucker on November 23, 2012 at 3:50pm — No Comments
I vividly remember a conversation I had with Wikimotive's Tim Martell back in 2008. Even four and a half years later, the conversation has remained in my mind. We were discussing the rise of social media. We both agreed that Facebook would be the big thing, but…
ContinueAdded by JD Rucker on October 17, 2012 at 10:17pm — No Comments
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