A good social media advertising campaign (or any marketing campaign at all, for that matter) should be guided by science. Testing, monitoring, adjusting, and testing again are the cornerstones of a good marketing strategy.
Much of what we do in the car business comes with assumptions. We do things that we have known from past experience to be successful.…
ContinueThe social media world and offices across America were joined in laughter last week when a video by Pepsi featuring race car driver Jeff Gordon exploded all over…
ContinueAdded by JD Rucker on April 3, 2013 at 1:30pm — No Comments
There is plenty of vanilla out there. As someone who explores various social media campaigns, techniques, and strategies on a daily basis, it gets pretty boring seeing the same old things being spun in slightly different ways. When something truly fresh comes along, I normally applaud.
When I saw Fiat's attempt at being bold on YouTube, I had to watch it again. And again. Each subsequent…
ContinueAdded by JD Rucker on January 31, 2013 at 5:06pm — 5 Comments
In business, we often look to social media as another venue through which to achieve our business goals. It's a marketing goldmine - at least that's what the experts are telling us. Sites like Facebook and Twitter are the websites and apps that the people, our potential customers, are visiting, so putting out our marketing…
ContinueAdded by JD Rucker on January 13, 2013 at 8:26pm — No Comments
In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multitasking more often now than ever before while enjoying their television time. They are Tweeting, posting to Facebook, and visiting websites all from the comfort of their living…
ContinueAdded by JD Rucker on January 4, 2013 at 8:30am — No Comments
Next to computers, tablets, and smartphones, our cars are often the most technologically-challenging item that we deal with on a daily basis. Every model year brings out new gadgets and gizmos that are designed to enhance, adapt, and often-times engage with other technologies that we carry with…
ContinueAdded by JD Rucker on December 8, 2012 at 2:12am — No Comments
Over at Automotive Digital Marketing, there's been a long discussion started by Jim Zieglerabout Carfax and its place in the…
ContinueAdded by JD Rucker on November 30, 2012 at 4:43am — No Comments
This is Part 4 in a 5 part series. Please read the previous posts first or none of this will really make any sense.
ContinueAdded by JD Rucker on November 27, 2012 at 12:30am — No Comments
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