This is part 1 in a series about building brand ambassadors at the dealership.

It isn’t what you’re saying on social media that has the biggest effect on your business. It’s what others are saying about you that makes the true impact.

I’ve used those words in various forms since 2008. It’s…

Next to computers, tablets, and smartphones, our cars are often the most technologically-challenging item that we deal with on a daily basis. Every model year brings out new gadgets and gizmos that are designed to enhance, adapt, and often-times engage with other technologies that we carry with…