Deciding priorities when it comes to KPIs and ROI

It’s a conundrum auto dealers face in every aspect of the car business: go for ROI or most affordable?

Go with a factory-mandated…

Making the decision to add live chat to your dealership website can be challenging, deciding to use a hosted service with outside operators can make it even bigger – even if it's only as a backup option. So, why worry about having a hosted live chat service now? Continued below graphic...…

Strong relationships are similar to spider webs, especially in the auto industry. Multiple threads are must to build an effective web for business – or spiders. If you want to build long-term success in car sales, you have to recognize that these relationships start with one tiny thread, and by creating additional threads through rapport and nurturing with quality customer care,…

It may seem a bit counterintuitive, but if an auto dealership wants to establish a successful website live chat program in-house, it is wise to position your chat staff as online operators, and NOT as internet salespeople. There are three reasons this strategy will help create live chat success:

• Allows the operator an excuse to…

It makes sense, and many dealers might suspect, that buyers are willing to travel farther for their car deal than in years past, and those suspicions have been confirmed - again. 

A follow-up study by Autotrader.com to their 2012 White Paper, Have Internet, Will Travel, confirmed this month that “two and a half times more car buyers traveled distances of 30+ miles to purchase a vehicle…

It may not come as a surprise, but paying extra bucks to “go green” in a hybrid car may pay off in self-esteem and image for older drivers, as well as give a healthy boost to the environment, according to a Baylor University study.

This may help fuel…

What an amazing video! Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.

Now is a good time to look at your marketing to see how you can use emotion to…

CarChat24 receives a "Top Rated" Award for Dealer Satisfaction in Chat Products Category

PALM HARBOR, Fla. – Feb. 11, 2013 –…

In a classic case of "he said, she said" Mercedes-Benz U.S.A. president Steve Canon boasts that R.L. Polk registration data shows they outsold BMW in the luxury vehicle segment by more than 5k units in 2012. Regardless of which German rival truly wins the crown, it will be the second time that Lexus misses the top spot, after leading the pack for 11…

Shoppers are looking at MORE MODELS in their quest for a new car, according to the annual "Avoider Study" by J.D. Powers. Their 2013 data show buyers consider an average of 2.13 new vehicles during their shopping cycle, up from 3.1 in 2012 and 2.9 in 2011.…