In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and…
ContinueAdded by Big Tom LaPointe on August 13, 2014 at 7:30am — No Comments
"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"
When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on there and…
ContinueAdded by Big Tom LaPointe on April 7, 2014 at 11:00am — No Comments
I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.
As a dealer, when you look at your DMS, your photo and/or inventory service, and even your website, are they handled by companies that are either well…
ContinueAdded by Big Tom LaPointe on October 8, 2013 at 12:30pm — No Comments
An effective dealer chat strategy is a key puzzle piece for increasing leads and sales from dealership websites, and dealers continue to add chat to their portfolio of services – whether they opt for an in-house staff or hosted chat vendor.
The scary truth…
ContinueAdded by Big Tom LaPointe on September 23, 2013 at 9:30am — No Comments
As dealers continue recognize the benefits of either hosted live chat or chat software on their automotive websites, many still feel using in-house staff to handle the chats is their best option. With some proper planning and…
ContinueAdded by Big Tom LaPointe on August 9, 2013 at 7:00am — 3 Comments
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