In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and…
ContinueAdded by Big Tom LaPointe on August 13, 2014 at 7:30am — No Comments
"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"
When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on there and…
ContinueAdded by Big Tom LaPointe on April 7, 2014 at 11:00am — No Comments
Making the decision to add live chat to your dealership website can be challenging, deciding to use a hosted service with outside operators can make it even bigger – even if it's only as a backup option. So, why worry about having a hosted live chat service now? Continued below graphic...…
ContinueAdded by Big Tom LaPointe on December 10, 2013 at 3:00pm — No Comments
As dealers continue recognize the benefits of either hosted live chat or chat software on their automotive websites, many still feel using in-house staff to handle the chats is their best option. With some proper planning and…
ContinueAdded by Big Tom LaPointe on August 9, 2013 at 7:00am — 3 Comments
There are numerous ways to build success into your live chat strategy, but if you want the ONE THING that is sure to guarantee embarrassment and failure (not to mention waste time and money), try this: make your guests give you contact information before you (or your live chat vendor) have a live chat…
ContinueAdded by Big Tom LaPointe on August 3, 2013 at 12:30am — No Comments
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