David Metter's Blog – September 2015 Archive (1)

Do More Firefighters At A Fire Cause More Fire Damage? Rethinking Attribution

When thinking about attribution, it would make everyone’s lives much simpler if there was a straight line between marketing, conversion and a sale. As car buyers increasingly visit more touchpoints in their car shopping journey,…

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Added by David Metter on September 30, 2015 at 9:14am — No Comments

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