3 Ways to Welcome Women to Your Website in 2018

Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.

Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be welcoming, and make a better impression on your #1 market segment and increase conversions?

1. Convey Persona and Lifestyle
Your landing page is key to inviting and retaining customers. Use it to show more than the mix of vehicles—show images of real people to convey happy emotions as well as a trusted relationship. Providing a mix of guests, including single women, women with families, young and old with a good demographic mix, shows a potential buyer that you care about people and have a wide range of customers.

2. Dealer Reviews
Women use car dealer reviews 50% more than men, and those reviews are 3 times more influential than advertising when a woman purchases a car. Why? Women want to learn from others’ experiences at dealerships to help verify if they want to do business there.

Place reviews on the home page or give them their own navigation section. In 2018, customer testimonials are too important to hide under About Us.

3. Informative Content
Current, engaging, and informative content is a great way to build trust and ensure that your guests get value from your brand. Show your customers that you care about them before, during, and after their shopping and buying experiences. This demonstrates that you have a more seamless on-to-off-line buying journey.

Your website will be the first point of engagement for potential customers. Be sure that it represents your business and brand well and provides value. Customer engagement is primary; selling is secondary. Spend time making sure that your dealer’s website has a direct impact on increasing sales to women.

Views: 90

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

About

DealerELITE created this Ning Network.

Blog Posts

How to Tailor the Brand Experience for the Decision Maker

Posted by Anne Fleming on February 21, 2018 at 12:08pm 0 Comments

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege…

Continue

The Customer Is Right.

Posted by Rob Gehring on February 21, 2018 at 9:43am 0 Comments

I’m not going to be bold and say the customer is always right. Frankly, they are not…

Continue

Why Dealers Should Embrace Digital Retailing

Posted by Bill Wittenmyer on February 21, 2018 at 9:14am 0 Comments

All indicators point to 2018 as a milestone year for automotive digital retailing.

 

Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a…

Continue

#65: 7 "Be's" for Game Changer Relationships

Posted by Dave Anderson on February 20, 2018 at 2:43pm 0 Comments

Game changers aren't just in it for themselves. They bring others along with them on the journey to becoming unstoppable, and impact them in a positive way. But first they have to "be" 7 things. Find out what they are in the newest episode of The…

Continue

de sponsor

Get Newsletter

dE Sponsor

© 2018   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service