Do You Know How Many Dealers Women Buyers Are Visiting?

Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle.

From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3.2 dealer visits.

Which begs a few questions:

  1. Are the industry experts talking to enough women when conducting their research?
  2. What evidence do you have that the women coming into your store are buying from you? Do you track guests that are overlooked and leave? Do you measure these lost sales and put new behaviors and practices in place to re-capture them?

In the “How Many Car Dealers Are Women Buyers Visiting” white paper, learn that 60% of women who leave a dealership without buying, do not return. Understand what the top 5 reasons are for not buying at a dealership – do any of these sound familiar when women leave your store?

Discover what top dealerships are doing to earn her buy-in and create the right conditions for the sale on the first visit. Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced. This highlights the potential to grow value among this critical market segment.

Download your copy of the report

Views: 93

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

About

DealerELITE created this Ning Network.

Blog Posts

Unstoppable is Here

Posted by Dave Anderson on September 26, 2017 at 4:57pm 0 Comments

Yesterday, my newest book Unstoppable was released worldwide, and already it is beginning to pop up on store shelves everywhere. If you've been listening to my podcast,…

Continue

What is Training Worth?

Posted by AWN INC on September 26, 2017 at 12:10pm 0 Comments

In my career, I have trained over 200 warranty administrators and zero horses. The reason for that is that I know warranty like I know my own name and I know nothing about training horses. In fact, when they put me in the old folk’s home, I will…

Continue

How to Master the Art of Enthusiasm

Posted by Dave Anderson on September 26, 2017 at 12:01pm 0 Comments

Among the eight key traits that game changers possess and consistently bring to all that they do is enthusiasm. What separates the game changers from the other three performance groups (undertakers, caretakers, and playmakers) in terms of…

Continue

Compact Cars and Compact Crossover Prices Go Up

Posted by Black Book on September 26, 2017 at 11:25am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

Continue

de sponsor

Get Newsletter

dE Sponsor

© 2017   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service