The Science of Shopping vs Buying | What it Means to You

‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers.

A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the 2017 US Women’s Car Dealership Report shows that is it only natural when buying a big ticket item that the buyer's excitement level escalates.

But there’s more than that.

When Purchasing, women report:

  • Confidence wanes by 9 percent
  • Nervousness goes up by over 10 percent
  • Feeling Overwhelmed increases
  • And, more.

5 Ways to help Position the Value of your Dealership and Bolster Women’s Confidence
The chances of an under-confident woman recommending your dealership to friends or family is not very high and, in fact, her negative emotion(s) could result in an unfavorable review. Buying a car is a big decision for anyone, and the sales process includes a series of emotions that can be positive or negative and can be greatly influenced by your sales team. Learning how to turn an apprehensive shopper into a happy, satisfied buyer will pay off now and in the future.

Women are buying 4.5 out of every 10 new cars. Business is competitive.

Make Selling, Advertising, and Marketing to them a priority.

DOWNLOAD WHITE PAPER NOW

Views: 19

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

About

DealerELITE created this Ning Network.

Blog Posts

Unstoppable is Here

Posted by Dave Anderson on September 26, 2017 at 4:57pm 0 Comments

Yesterday, my newest book Unstoppable was released worldwide, and already it is beginning to pop up on store shelves everywhere. If you've been listening to my podcast,…

Continue

What is Training Worth?

Posted by AWN INC on September 26, 2017 at 12:10pm 0 Comments

In my career, I have trained over 200 warranty administrators and zero horses. The reason for that is that I know warranty like I know my own name and I know nothing about training horses. In fact, when they put me in the old folk’s home, I will…

Continue

How to Master the Art of Enthusiasm

Posted by Dave Anderson on September 26, 2017 at 12:01pm 0 Comments

Among the eight key traits that game changers possess and consistently bring to all that they do is enthusiasm. What separates the game changers from the other three performance groups (undertakers, caretakers, and playmakers) in terms of…

Continue

Compact Cars and Compact Crossover Prices Go Up

Posted by Black Book on September 26, 2017 at 11:25am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

Continue

de sponsor

Get Newsletter

dE Sponsor

© 2017   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service