To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From the context of how to buy media to targeting between traditional and programmatic, they leave no stone unturned.

—— Topics Covered ——

Media Buying Process for Television (1:05)

How to Increase Your Ads' Frequency (3:47)

A Summary of Programmatic vs. Traditional (7:20)