Dane Saville's Blog (33)

A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for your dealership's retargeting strategy. Learn more about how to get the best out of your most cost-efficient channel.

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Added by Dane Saville on May 21, 2020 at 1:10pm — No Comments

If You Build It (SEM from Intent Upward), They Will Come | KPI Cafe Season 5 Episode 5

In this episode of our season on budgets, CEO Dave Spannhake and host Dane Saville move on from SEO to SEM. Throughout these fifteen minutes, they cover the importance -- and composition -- of Quality Score, Clickshare, and much more. If you have questions regarding your dealership's approach to paid search, consider this an intermediate crash course.

As always, you can make sure that you never miss a moment…

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Added by Dane Saville on May 18, 2020 at 3:11pm — No Comments

The RELEASE Model: How to Help Others in Crisis | KPI Cafe Season 5 Mental Health Episode 2

Kevin Briggs, Guardian of the Golden Gate, joins host Dane Saville to speak about identifying behavior changes of people heading into a mental health crisis and methods to help those in a crisis. This concludes our two-part special on mental health for Season 5.

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Added by Dane Saville on May 14, 2020 at 4:53pm — No Comments

The Y-E-S for SEO: How This Strategy is Vital | KPI Cafe Season 5 Episode 4

Continuing on with strategies that comprise your budget (refer to the first episode of this season), CEO Dave Spannhake and host Dane Saville dive into the four primary pillars of your dealership's SEO strategy: content marketing, technical SEO, Google My Business, and local SEO. And there's a reason we gave GMB its own pillar.…

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Added by Dane Saville on May 12, 2020 at 2:24pm — No Comments

The Whats and Whys and Wheres on Websites | KPI Cafe Season 5 Episode 3

In this third installment of Season 5, CEO Dave Spannhake and host Dane Saville discuss the importance of, best practices for, and benchmarking of a dealership's website: the land of no competitors.

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Added by Dane Saville on May 11, 2020 at 10:56am — No Comments

Tips for Coping and De-escalation | KPI Cafe Season 5 Mental Health Episode 1

Marriage and Family Therapist Kit Nowell joins KPI Cafe host Dane Saville to discuss tips for coping and other de-escalation techniques during times of uncertainty and distress. Whether you or someone you know lost a job, is grieving the passing of a family member, or going through any other trauma, there are things you can do to help manage your mental health.

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Added by Dane Saville on May 8, 2020 at 9:09am — No Comments

The "Why" Behind Your Dealership's Digital Marketing | KPI Cafe Season 5 Episode 2

In our second episode of KPI Cafe's Season 5, CEO Dave Spannhake and host Dane Saville dive into the "why" for investing in your primary digital marketing channels, including SEO, SEM, and Programmatic Media.



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Added by Dane Saville on May 4, 2020 at 1:29pm — No Comments

Recessions Aren't Novel Like COVID-19 | KPI Cafe Season 5 Episode 1

To launch the fifth season of the KPI Cafe, host Dane Saville brings back an old face in Reunion's CEO Dave Spannhake. Together, they establish lessons learned from the Great Recession, current shopping trends, and a holistic budgeting approach for dealerships of any size and market.

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Added by Dane Saville on April 28, 2020 at 9:26am — No Comments

ABCs of the BDC with Mike Cavanaugh | KPI Cafe Season 4 Bonus 4

Dane Saville, host of the KPI Cafe, catches up with Mike Cavanaugh to hit the high notes of running a modern BDC for automotive retail. Mike brings his background in sales and both working for and managing a BDC himself.

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Added by Dane Saville on April 21, 2020 at 9:24am — No Comments

Leadership in the Dealership | KPI Cafe Season 4 Bonus 3

In this episode, host Dane Saville invites Dustin Corbett, General Manager of Williams Toyota of Elmira, to talk about strategies he uses to demonstrate leadership among his staff, as well as tactics for promoting leadership in the community.

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Added by Dane Saville on April 15, 2020 at 11:17am — No Comments

The Untapped Potential of the Infotainment for Dealers | KPI Cafe Season 4 Bonus 2

KPI Cafe Host Dane Saville dives into the untapped potential of the infotainment in each of your dealership's vehicles for sales and customer retention. He brings on the premiere expert, Paige Donnelly of Emerald Infotainment, to dive into the details.…

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Added by Dane Saville on April 6, 2020 at 6:28pm — No Comments

How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of growth" in both digital marketing and branding, then pivot to the foundation of building your own dealership's brand.…

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Added by Dane Saville on April 2, 2020 at 11:23am — No Comments

Building Your Budget for the Covid-19 Environment and Beyond

In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begun thinking about it during this Covid-19 environment, we've created this content with the goal to help you grow and refine that understanding. 

If you find this content helpful, we have an educational series called The KPI Cafe with dozens of other videos that can help your dealership all year round: …

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Added by Dane Saville on March 31, 2020 at 11:00am — No Comments

Responsive Search Ads - KPI Cafe Season 1 Episode 10

Later today, we'll release a new episode with Paul J. Daly. Until then, let's continue to talk about ways to invest your money more efficiently.



Responsive Search Ads are a Google innovation that couples machine learning and automation to match your ads to search intent.



Why's that important? Because the more your ad matches search intent, the more it is relevant to the consumer. And the greater the relevance, the greater the…

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Added by Dane Saville on March 30, 2020 at 12:10pm — No Comments

Homepage to SRP Efficiencies: KPI Cafe Season 1 Episode 9

We normally want to give you a break from Covid-19 talk, but there's no great setup for this episode without referencing it. It's during crises like this that maintaining your digital presence is important because people are still searching.



You don't want to give up on what you've built. I bet your competitors and third-party sites aren't either. So let's dive into this KPI Cafe that helps give insights about making the customer journey efficient…

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Added by Dane Saville on March 27, 2020 at 3:49pm — No Comments

RM Homepage Banner Study: KPI Cafe Season 1 Episode 4

Let's put down the remote and pick up a notebook because we have another great KPI Cafe . This episode stresses the importance of your internal team or marketing partner understanding consumer behavior to optimize their time and focus on what really matters. That's right: Getting a better return on your investment.

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Added by Dane Saville on March 26, 2020 at 4:09pm — No Comments

Automotive Dealership Marketing Budgets - KPI Cafe Episode 1

If current events have you feeling like Jan from the Brady Bunch -- Corona, Corona, Corona! -- then you need a coffee break from the news and your typical social media feed.

Let's dive into some budgeting! Our CEO Dave Spannhake was the Marketing Director for a 33-store group in Raleigh, NC. While this episode of the KPI Cafe isn't about pandemic budgeting, it does offer relevant insights for efficiencies and allocation that can help your bottom line.…

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Added by Dane Saville on March 24, 2020 at 12:19pm — No Comments

Paid Search Vendor vs. Paid Search Partner | KPI Cafe Season 4 Episode 4

There are many paid search vendors in automotive retail; however, that doesn't mean they're implementing best practices. Host Dane Saville offers perspective on what differentiates a company that'd simply be your dealership's vendor versus valuing a true partnership.

If…

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Added by Dane Saville on March 23, 2020 at 3:38pm — No Comments

Automotive Paid Search: You Must Plan It. (Whip sound). Plan It Good. | KPI Cafe Season 4 Episode 3

Continuing this season's look at automotive paid search, host Dane Saville takes a quick dive into the effects of poor budget planning and pacing.

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Added by Dane Saville on March 16, 2020 at 1:39pm — No Comments

Show Me the Metrics! Show Me the Metrics! | KPI Cafe Season 4 Episode 2

In this episode of the KPI Cafe, host Dane Saville defines some of the metrics that Reunion Marketing recommends your dealership tracks, as well as offers a bit of a warning to help you spot when an agency might be trying to pull the wool over your eyes.…

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Added by Dane Saville on March 9, 2020 at 2:20pm — No Comments

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