In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for your dealership's retargeting strategy. Learn more about how to get the best out of your most cost-efficient channel.
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Added by Dane Saville on May 21, 2020 at 1:10pm — No Comments
In this episode of our season on budgets, CEO Dave Spannhake and host Dane Saville move on from SEO to SEM. Throughout these fifteen minutes, they cover the importance -- and composition -- of Quality Score, Clickshare, and much more. If you have questions regarding your dealership's approach to paid search, consider this an intermediate crash course.
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Added by Dane Saville on May 18, 2020 at 3:11pm — No Comments
Kevin Briggs, Guardian of the Golden Gate, joins host Dane Saville to speak about identifying behavior changes of people heading into a mental health crisis and methods to help those in a crisis. This concludes our two-part special on mental health for Season 5.
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Added by Dane Saville on May 14, 2020 at 4:53pm — No Comments
Continuing on with strategies that comprise your budget (refer to the first episode of this season), CEO Dave Spannhake and host Dane Saville dive into the four primary pillars of your dealership's SEO strategy: content marketing, technical SEO, Google My Business, and local SEO. And there's a reason we gave GMB its own pillar.…Continue
Added by Dane Saville on May 12, 2020 at 2:24pm — No Comments
In this third installment of Season 5, CEO Dave Spannhake and host Dane Saville discuss the importance of, best practices for, and benchmarking of a dealership's website: the land of no competitors.Continue
Added by Dane Saville on May 11, 2020 at 10:56am — No Comments
Marriage and Family Therapist Kit Nowell joins KPI Cafe host Dane Saville to discuss tips for coping and other de-escalation techniques during times of uncertainty and distress. Whether you or someone you know lost a job, is grieving the passing of a family member, or going through any other trauma, there are things you can do to help manage your mental health.
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Added by Dane Saville on May 8, 2020 at 9:09am — No Comments
In our second episode of KPI Cafe's Season 5, CEO Dave Spannhake and host Dane Saville dive into the "why" for investing in your primary digital marketing channels, including SEO, SEM, and Programmatic Media.
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Added by Dane Saville on May 4, 2020 at 1:29pm — No Comments
To launch the fifth season of the KPI Cafe, host Dane Saville brings back an old face in Reunion's CEO Dave Spannhake. Together, they establish lessons learned from the Great Recession, current shopping trends, and a holistic budgeting approach for dealerships of any size and market.
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Added by Dane Saville on April 28, 2020 at 9:26am — No Comments
Dane Saville, host of the KPI Cafe, catches up with Mike Cavanaugh to hit the high notes of running a modern BDC for automotive retail. Mike brings his background in sales and both working for and managing a BDC himself.
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Added by Dane Saville on April 21, 2020 at 9:24am — No Comments
In this episode, host Dane Saville invites Dustin Corbett, General Manager of Williams Toyota of Elmira, to talk about strategies he uses to demonstrate leadership among his staff, as well as tactics for promoting leadership in the community.
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Added by Dane Saville on April 15, 2020 at 11:17am — No Comments
KPI Cafe Host Dane Saville dives into the untapped potential of the infotainment in each of your dealership's vehicles for sales and customer retention. He brings on the premiere expert, Paige Donnelly of Emerald Infotainment, to dive into the details.…Continue
Added by Dane Saville on April 6, 2020 at 6:28pm — No Comments
For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of growth" in both digital marketing and branding, then pivot to the foundation of building your own dealership's brand.…
Added by Dane Saville on April 2, 2020 at 11:23am — No Comments
In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begun thinking about it during this Covid-19 environment, we've created this content with the goal to help you grow and refine that understanding.
If you find this content helpful, we have an educational series called The KPI Cafe with dozens of other videos that can help your dealership all year round: …Continue
Added by Dane Saville on March 31, 2020 at 11:00am — No Comments
Later today, we'll release a new episode with Paul J. Daly. Until then, let's continue to talk about ways to invest your money more efficiently.
Responsive Search Ads are a Google innovation that couples machine learning and automation to match your ads to search intent.
Why's that important? Because the more your ad matches search intent, the more it is relevant to the consumer. And the greater the relevance, the greater the…
Added by Dane Saville on March 30, 2020 at 12:10pm — No Comments
We normally want to give you a break from Covid-19 talk, but there's no great setup for this episode without referencing it. It's during crises like this that maintaining your digital presence is important because people are still searching.
You don't want to give up on what you've built. I bet your competitors and third-party sites aren't either. So let's dive into this KPI Cafe that helps give insights about making the customer journey efficient…
Added by Dane Saville on March 27, 2020 at 3:49pm — No Comments
Let's put down the remote and pick up a notebook because we have another great KPI Cafe . This episode stresses the importance of your internal team or marketing partner understanding consumer behavior to optimize their time and focus on what really matters. That's right: Getting a better return on your investment.
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Added by Dane Saville on March 26, 2020 at 4:09pm — No Comments
If current events have you feeling like Jan from the Brady Bunch -- Corona, Corona, Corona! -- then you need a coffee break from the news and your typical social media feed.
Let's dive into some budgeting! Our CEO Dave Spannhake was the Marketing Director for a 33-store group in Raleigh, NC. While this episode of the KPI Cafe isn't about pandemic budgeting, it does offer relevant insights for efficiencies and allocation that can help your bottom line.…Continue
Added by Dane Saville on March 24, 2020 at 12:19pm — No Comments
There are many paid search vendors in automotive retail; however, that doesn't mean they're implementing best practices. Host Dane Saville offers perspective on what differentiates a company that'd simply be your dealership's vendor versus valuing a true partnership.
Added by Dane Saville on March 23, 2020 at 3:38pm — No Comments
Continuing this season's look at automotive paid search, host Dane Saville takes a quick dive into the effects of poor budget planning and pacing.
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Added by Dane Saville on March 16, 2020 at 1:39pm — No Comments
In this episode of the KPI Cafe, host Dane Saville defines some of the metrics that Reunion Marketing recommends your dealership tracks, as well as offers a bit of a warning to help you spot when an agency might be trying to pull the wool over your eyes.…
Added by Dane Saville on March 9, 2020 at 2:20pm — No Comments