If You Build It (SEM from Intent Upward), They Will Come | KPI Cafe Season 5 Episode 5

In this episode of our season on budgets, CEO Dave Spannhake and host Dane Saville move on from SEO to SEM. Throughout these fifteen minutes, they cover the importance -- and composition -- of Quality Score, Clickshare, and much more. If you have questions regarding your dealership's approach to paid search, consider this an intermediate crash course.

As always, you can make sure that you never miss a moment of the KPI Cafe by subscribing today:  http://bit.ly/2lAyOMK

—— Topics Covered ——

A Breakdown of Quality Score and Its Impact (1:37)

A Dive into Clickshare (4:10) Recommendations for Questions and Tools to Hold PPC Vendor Accountable (8:54)

How to Build a PPC Budget (10:10)

Expectations Dealers Can Set (13:47)

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