Many dealers rely on vendors to manage their paid search. If you’re one of them, it’s important to understand how the ads perform, including they fare against your competition. Beyond clicks or average costs, how do you know your ads are working?
You’ll encounter agencies that deliver data filtered through proprietary or third-party platforms — not true Google Analytics data.…Continue
What’s the purpose of your dealership’s website?
There’s a good chance you can answer that easily. It’s supposed to drive car shoppers to your inventory to turn them into leads via phone calls or form submissions. The issue is that some dealers opt for bells and whistles instead of making their most important…Continue
Caveat: This is not an endorsement of CDK sites. This simply reports our findings. We recommend platforms to dealerships based on myriad variables.
August 28th, 2018 - We noted that CDK websites saw a significant increase in organic traffic that directly coincides with the Google "Medic" algorithm update.
During our regular audits, our team found a pattern of increases in organic website traffic throughout the month of August as compared to July. This prompted…Continue