Dane Saville
  • Raleigh, NC
  • United States
  • Reunion Marketing
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Dane Saville posted a blog post

You Down with OTT? Yeah, You Know Me! | KPI Cafe Season 5 Episode 8

To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From the context of how to buy media to targeting between traditional and programmatic, they leave no stone unturned.—— Topics Covered ——Media Buying Process for Television (1:05)How to Increase Your Ads' Frequency (…See More
16 hours ago
Dane Saville posted a blog post

How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

Continuing our series on budgeting, CEO Dave Spannhake and Host Dane Saville dive into the setup of and best practices for your dealership's paid social media strategy, including the expectations that any dealer can set.If you haven't yet, be sure to subscribe to our YouTube channel:  http://bit.ly/2lAyOMK—— Topics Covered ——How Should Facebook Campaigns Be Set Up? (…See More
Friday
Dane Saville posted a blog post

A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for your dealership's retargeting strategy. Learn more about how to get the best out of your most cost-efficient channel.Be sure to subscribe and never miss an insight:  http://bit.ly/2lAyOMK—— Topics Covered ——How Are So Many Getting Retargeting Wrong? (…See More
May 21
Dane Saville posted a blog post

If You Build It (SEM from Intent Upward), They Will Come | KPI Cafe Season 5 Episode 5

In this episode of our season on budgets, CEO Dave Spannhake and host Dane Saville move on from SEO to SEM. Throughout these fifteen minutes, they cover the importance -- and composition -- of Quality Score, Clickshare, and much more. If you have questions regarding your dealership's approach to paid search, consider this an intermediate crash course.As always, you can make sure that you never miss a moment of the KPI Cafe by subscribing today:  …See More
May 18
Dane Saville posted a blog post

The RELEASE Model: How to Help Others in Crisis | KPI Cafe Season 5 Mental Health Episode 2

Kevin Briggs, Guardian of the Golden Gate, joins host Dane Saville to speak about identifying behavior changes of people heading into a mental health crisis and methods to help those in a crisis. This concludes our two-part special on mental health for Season 5.As always, we welcome you to subscribe so we can deliver content right to you: http://bit.ly/2lAyOMKIf you would like any materials mentioned in this episode, please…See More
May 14
Dane Saville posted a blog post

The Y-E-S for SEO: How This Strategy is Vital | KPI Cafe Season 5 Episode 4

Continuing on with strategies that comprise your budget (refer to the first episode of this season), CEO Dave Spannhake and host Dane Saville dive into the four primary pillars of your dealership's SEO strategy: content marketing, technical SEO, Google My Business, and local SEO. And there's a reason we gave GMB its own pillar.—— Topics Covered ——The Big Picture of Market Competition (0:50)High-Level Most Important…See More
May 12
Dane Saville posted a blog post

The Whats and Whys and Wheres on Websites | KPI Cafe Season 5 Episode 3

In this third installment of Season 5, CEO Dave Spannhake and host Dane Saville discuss the importance of, best practices for, and benchmarking of a dealership's website: the land of no competitors.As always, don't forget to subscribe and never miss an insight:  http://bit.ly/2lAyOMK —— Topics Include ——Best Practices to Ensure Your Website Does Its Job (…See More
May 11
Dane Saville's blog post was featured

Tips for Coping and De-escalation | KPI Cafe Season 5 Mental Health Episode 1

Marriage and Family Therapist Kit Nowell joins KPI Cafe host Dane Saville to discuss tips for coping and other de-escalation techniques during times of uncertainty and distress. Whether you or someone you know lost a job, is grieving the passing of a family member, or going through any other trauma, there are things you can do to help manage your mental health.As always, if you enjoy the episode, please subscribe to help us ensure you don't miss an insight and improve our capability to deliver…See More
May 8
Dane Saville posted a blog post

Tips for Coping and De-escalation | KPI Cafe Season 5 Mental Health Episode 1

Marriage and Family Therapist Kit Nowell joins KPI Cafe host Dane Saville to discuss tips for coping and other de-escalation techniques during times of uncertainty and distress. Whether you or someone you know lost a job, is grieving the passing of a family member, or going through any other trauma, there are things you can do to help manage your mental health.As always, if you enjoy the episode, please subscribe to help us ensure you don't miss an insight and improve our capability to deliver…See More
May 8
Dane Saville posted a blog post

The "Why" Behind Your Dealership's Digital Marketing | KPI Cafe Season 5 Episode 2

In our second episode of KPI Cafe's Season 5, CEO Dave Spannhake and host Dane Saville dive into the "why" for investing in your primary digital marketing channels, including SEO, SEM, and Programmatic Media.As always, you can make sure that you never miss an insight by becoming on of our valued subscribers: http://bit.ly/2lAyOMK—— Topics Include ——A Dealer's Marketing Budget Formula (1:00)What Should Dealer's Be Monitoring on Their Website? (3:31)Why Invest…See More
May 4
Dane Saville posted a blog post

Recessions Aren't Novel Like COVID-19 | KPI Cafe Season 5 Episode 1

To launch the fifth season of the KPI Cafe, host Dane Saville brings back an old face in Reunion's CEO Dave Spannhake. Together, they establish lessons learned from the Great Recession, current shopping trends, and a holistic budgeting approach for dealerships of any size and market.And, if you haven't yet, here's how you can subscribe: http://bit.ly/2lAyOMK—— Topics Covered ——How Did the Great Recession Affect New and Used Car…See More
Apr 28
Dane Saville posted a blog post

ABCs of the BDC with Mike Cavanaugh | KPI Cafe Season 4 Bonus 4

Dane Saville, host of the KPI Cafe, catches up with Mike Cavanaugh to hit the high notes of running a modern BDC for automotive retail. Mike brings his background in sales and both working for and managing a BDC himself.To make sure you never miss out on an insight, subscribe here: http://bit.ly/2lAyOMK—— Topics Covered ——What Should a Modern BDC Do Once a Lead Comes In (…See More
Apr 21
Dane Saville posted a blog post

Leadership in the Dealership | KPI Cafe Season 4 Bonus 3

In this episode, host Dane Saville invites Dustin Corbett, General Manager of Williams Toyota of Elmira, to talk about strategies he uses to demonstrate leadership among his staff, as well as tactics for promoting leadership in the community.And to be sure you never miss an insight, you can subscribe here: http://bit.ly/2lAyOMK—— Topics Covered ——How to Get Buy-In from Your Team (…See More
Apr 15
Dane Saville posted a blog post

The Untapped Potential of the Infotainment for Dealers | KPI Cafe Season 4 Bonus 2

KPI Cafe Host Dane Saville dives into the untapped potential of the infotainment in each of your dealership's vehicles for sales and customer retention. He brings on the premiere expert, Paige Donnelly of Emerald Infotainment, to dive into the details.If you haven't yet, you can subscribe here: http://bit.ly/2lAyOMK—— Topics Covered ——Background of Paige Donnelly (…See More
Apr 6
Dane Saville posted a blog post

How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of growth" in both digital marketing and branding, then pivot to the foundation of building your own dealership's brand.—— Topics Covered ——What’s Going on with Paul Daly? (0:33) What Does the Transaction of Growth Look Like? (…See More
Apr 2
Dane Saville posted blog posts
Mar 31

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Reunion Marketing
What is your current position within your organization?
Co-founder | Brand and Public Relations Manager
What is your company website?
http://www.reunionmarketing.com
What is your Facebook page/URL?
http://www.facebook.com/reunionmarketing/
What is your LinkedIn page/URL?
http://www.linkedin.com/company/reunion-marketing/
How did you specifically hear about DealerELITE? If referred, who?
Arnold Tijierna
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
If you check out the blog on our website, you'll see the variety of educational insights that we publish to help dealers improve their digital marketing practices -- including unique, original data that we discover through leveraging our network of dealers across the nation.

Dane Saville's Blog

You Down with OTT? Yeah, You Know Me! | KPI Cafe Season 5 Episode 8

Posted on June 1, 2020 at 3:05pm 0 Comments

To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From the context of how to buy media to targeting between traditional and programmatic, they leave no stone unturned.…

Continue

How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

Posted on May 29, 2020 at 11:37am 0 Comments

Continuing our series on budgeting, CEO Dave Spannhake and Host Dane Saville dive into the setup of and best practices for your dealership's paid social media strategy, including the expectations that any dealer can set.

If you haven't yet, be sure to subscribe to our YouTube channel:  …

Continue

A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

Posted on May 21, 2020 at 1:10pm 0 Comments

In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for your dealership's retargeting strategy. Learn more about how to get the best out of your most cost-efficient channel.

Be sure to subscribe and never miss an insight:  …

Continue

If You Build It (SEM from Intent Upward), They Will Come | KPI Cafe Season 5 Episode 5

Posted on May 18, 2020 at 3:11pm 0 Comments

In this episode of our season on budgets, CEO Dave Spannhake and host Dane Saville move on from SEO to SEM. Throughout these fifteen minutes, they cover the importance -- and composition -- of Quality Score, Clickshare, and much more. If you have questions regarding your dealership's approach to paid search, consider this an intermediate crash course.

As always, you can make sure that you never miss a moment…

Continue

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