Dane Saville
  • Raleigh, NC
  • United States
  • Reunion Marketing
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Dane Saville posted a blog post

How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of growth" in both digital marketing and branding, then pivot to the foundation of building your own dealership's brand.—— Topics Covered ——What’s Going on with Paul Daly? (0:33) What Does the Transaction of Growth Look Like? (…See More
Thursday
Dane Saville posted blog posts
Tuesday
Dane Saville posted blog posts
Mar 27
Dane Saville posted blog posts
Mar 24
Dane Saville posted a blog post

Automotive Paid Search: You Must Plan It. (Whip sound). Plan It Good. | KPI Cafe Season 4 Episode 3

Continuing this season's look at automotive paid search, host Dane Saville takes a quick dive into the effects of poor budget planning and pacing.If you haven't yet subscribed, you can do so here: http://bit.ly/2lAyOMK—— Topics Covered ——Reasons for Inactive Paid Search Campaigns (0:28)Effects of Not Closely Monitoring Your Budget (…See More
Mar 16
Dane Saville posted blog posts
Mar 9
Dane Saville posted a blog post

To Buy or Not to Buy? That Is the Automotive Paid Search Brand Question | KPI Cafe Season 4 Episode 1

To kick off Season 4, KPI Cafe host Dane Saville addresses one of the most common questions in automotive paid search: Should I buy my brand name? This episode answers that and a whole lot more, so be prepared for a fact-packed session by getting that cup'o'joe.—— Topics Covered ——Why Are You Buying My Dealership’s Brand Name? (0:45)Having Your City in Your Brand Name Is an Obstacle (…See More
Mar 2
Dane Saville posted a blog post

Stimulate More Interest in Your New and Used Cars | KPI Cafe Season 3 Bonus 2

Host Dane Saville dives into the details for creating diverse new and used car campaigns for your dealership's paid Facebook strategy.Don't forget to subscribe: http://bit.ly/2lAyOMK—— Topics Covered ——The 3 Pillars of Intelligent Social (0:30)The 2 Challenges to Stimulate Market Interest (…See More
Dec 9, 2019
Dane Saville posted a blog post

How Your Dealership Can Have Social Media Mania, Brother! | KPI Cafe Season 3 Episode 3

Host Dane Saville conjures up the power of Hulkamania to talk about a remarkable paid social media strategy that speaks to varied audiences with tailored ads and messaging.Don't forget to subscribe: http://bit.ly/2lAyOMK—— Topics Covered ——How Dealership Can Stimulate More Consumers into the Shopping Funnel (0:44)The Main Issue Many…See More
Dec 6, 2019
Dane Saville posted a blog post

Oooooh Yeah! Let's Talk Paid Search Conversions | KPI Cafe Season 3 Episode 2

Host Dane Saville gets Macho to break down some of the most important questions for paid search in automotive retail. From confusion over bounce rates to conversions to quick tips, dealers will be able to ask the right questions to get the right answers.Don't forget to subscribe: http://bit.ly/2lAyOMK—— Topics Covered ——What Should You Think About High Bounce Rates on Paid Search Campaigns? (…See More
Nov 26, 2019
Dane Saville posted blog posts
Nov 22, 2019

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Reunion Marketing
What is your current position within your organization?
Co-founder | Brand and Public Relations Manager
What is your company website?
http://www.reunionmarketing.com
What is your Facebook page/URL?
http://www.facebook.com/reunionmarketing/
What is your LinkedIn page/URL?
http://www.linkedin.com/company/reunion-marketing/
How did you specifically hear about DealerELITE? If referred, who?
Arnold Tijierna
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
If you check out the blog on our website, you'll see the variety of educational insights that we publish to help dealers improve their digital marketing practices -- including unique, original data that we discover through leveraging our network of dealers across the nation.

Dane Saville's Blog

How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

Posted on April 2, 2020 at 11:23am 0 Comments

For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of growth" in both digital marketing and branding, then pivot to the foundation of building your own dealership's brand.…

Continue

Building Your Budget for the Covid-19 Environment and Beyond

Posted on March 31, 2020 at 11:00am 0 Comments

In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begun thinking about it during this Covid-19 environment, we've created this content with the goal to help you grow and refine that understanding. 

If you find this content helpful, we have an educational series called The KPI Cafe with dozens of other videos that can help your dealership all year round: …

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Responsive Search Ads - KPI Cafe Season 1 Episode 10

Posted on March 30, 2020 at 12:10pm 0 Comments

Later today, we'll release a new episode with Paul J. Daly. Until then, let's continue to talk about ways to invest your money more efficiently.



Responsive Search Ads are a Google innovation that couples machine learning and automation to match your ads to search intent.



Why's that important? Because the more your ad matches search intent, the more it is relevant to the consumer. And the greater the relevance, the greater the…

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Homepage to SRP Efficiencies: KPI Cafe Season 1 Episode 9

Posted on March 27, 2020 at 3:49pm 0 Comments

We normally want to give you a break from Covid-19 talk, but there's no great setup for this episode without referencing it. It's during crises like this that maintaining your digital presence is important because people are still searching.



You don't want to give up on what you've built. I bet your competitors and third-party sites aren't either. So let's dive into this KPI Cafe that helps give insights about making the customer journey efficient…

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