Dane Saville
  • Raleigh, NC
  • United States
  • Reunion Marketing
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Dane Saville posted a blog post

How Searching for Your Keywords Helps Monitor Your SEM

Many dealers rely on vendors to manage their paid search. If you’re one of them, it’s important to understand how the ads perform, including they fare against your competition. Beyond clicks or average costs, how do you know your ads are working?You’ll encounter agencies that deliver data filtered through proprietary or third-party platforms — not true Google Analytics data.That’s why you’ll want to verify that your paid search agency is doing its job by searching for your own keywords.Google…See More
Nov 1, 2018
Dane Saville posted a blog post

How Do I Stack Up to My Competition? - Session at Digital Dealer

This session presents an opportunity to learn how your dealership performs against industry averages in SEP, PPC, and social media, as well as how to use data to increase traffic and conversions. It does so by posing two important questions that most dealership owners, general managers, and marketers need to answer:What is the competition doing?How can data be used to increase…See More
Oct 15, 2018
Dane Saville posted a blog post

CDK Sites Experience Significant Traffic Increases from Google's "Medic"

Caveat: This is not an endorsement of CDK sites. This simply reports our findings. We recommend platforms to dealerships based on myriad variables. August 28th, 2018 - We noted that CDK websites saw a significant increase in organic traffic that directly coincides with the Google "Medic" algorithm update. During our regular audits, our team found a pattern of increases in organic website traffic throughout the month of August as compared to July. This prompted us to run a network-wide audit to…See More
Aug 28, 2018

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Reunion Marketing
What is your current position within your organization?
Co-founder | Brand and Public Relations Manager
What is your company website?
http://www.reunionmarketing.com
What is your Facebook page/URL?
http://www.facebook.com/reunionmarketing/
What is your LinkedIn page/URL?
http://www.linkedin.com/company/reunion-marketing/
How did you specifically hear about DealerELITE? If referred, who?
Arnold Tijierna
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
If you check out the blog on our website, you'll see the variety of educational insights that we publish to help dealers improve their digital marketing practices -- including unique, original data that we discover through leveraging our network of dealers across the nation.

Dane Saville's Blog

How Searching for Your Keywords Helps Monitor Your SEM

Posted on November 1, 2018 at 9:34am 0 Comments

Many dealers rely on vendors to manage their paid search. If you’re one of them, it’s important to understand how the ads perform, including they fare against your competition. Beyond clicks or average costs, how do you know your ads are working?

You’ll encounter agencies that deliver data filtered through proprietary or third-party platforms — not true Google Analytics data.…

Continue

How Do I Stack Up to My Competition? - Session at Digital Dealer

Posted on October 15, 2018 at 10:19am 0 Comments

This session presents an opportunity to learn how your dealership performs against industry averages in SEP, PPC, and social media, as well as how to use data to increase traffic and conversions. It does so by posing two important questions that most dealership owners, general managers, and marketers need to answer:
  1. What is the competition…
Continue

Here Are Easy Wins for Your Dealership’s Most Vital Pages

Posted on September 26, 2018 at 9:00am 0 Comments

What’s the purpose of your dealership’s website?

There’s a good chance you can answer that easily. It’s supposed to drive car shoppers to your inventory to turn them into leads via phone calls or form submissions. The issue is that some dealers opt for bells and whistles instead of making their most important…

Continue

CDK Sites Experience Significant Traffic Increases from Google's "Medic"

Posted on August 28, 2018 at 11:52am 0 Comments

Caveat: This is not an endorsement of CDK sites. This simply reports our findings. We recommend platforms to dealerships based on myriad variables. 

August 28th, 2018 - We noted that CDK websites saw a significant increase in organic traffic that directly coincides with the Google "Medic" algorithm update. 

During our regular audits, our team found a pattern of increases in organic website traffic throughout the month of August as compared to July. This prompted…

Continue

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