To round out our season, Reunion's own Chad Graves and Andrew Kocha join the KPI Cafe to discuss a wealth of topics regarding how dealerships can best market their fixed operations. They offer best-in-class tactics and strategies that will help you drive more qualified parts and service customers for ROs and revenue.
—— Topics Covered ——
1:47 Meet Chad and Andrew
3:07 What does a holistic marketing strategy look like for fixed operations?
6:58 What does it look like to "optimize" SEO for fixed ops?
9:43 Why Divide GMB Listings into Sales, Service, and Parts?
11:50 Breakdown of Landings Pages for Fixed Ops
13:14 Facebook Ads for Fixed Ops
14:50 Retargeting: What Does It Look Like for Fixed Ops?
15:40 How Does Market Demand and Supply Affect Fixed Ops Paid Search?
18:10 what is the Marketing Message for fixed ops?
21:50 What does conversion rate optimization look like on service pages?
25:55 Example of Innovating the Mobile Experience for Customers