2011 is the year of social in the automotive industry. In 2008, a few car dealers started using it. In 2009, it hit a tipping point when everyone was interested but there weren't a lot who really took the dive. In 2010, almost all dealers recognized the importance and really started taking it seriously.
In 2011, it all really begins.
Join us with our special guest Ralph Paglia as he and JD Rucker break it down for us. What are the keys to success in 2011? These 7 points give dealers of all levels - whether they are just getting started or have gone to an advanced stage - the skinny with tips, tricks, and strategies that they can use to maximize their success in the coming year.
JD Rucker, Director of New Media at TK Carsites, is recognized in the industry as the leading authority on Automotive SEO and is a world renowned Social Media expert. He is also the President of Hasai, Inc., a wholly owned subsidiary of TK Carsites. Furthermore, he has personally optimized over 150 individual websites and coordinated the optimization of over 1,000 websites. Furthermore, JD has been a part of a critically acclaimed weekly Social Media webcast - The Social Blade Show - since the summer of 2009.
Ralph Paglia has 20+ years of leadership in information technology enabled automotive strategy and tactical implementation experience. Most widely known as the outspoken Director of Digital Marketing at ADP Services, Ralph now solely dedicates himself as the Founder and President of America's leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking amongst marketing professionals working in the car business.