Virtually every dealer places their inventory online, through independent sites like AutoTrader.com, Cars.com, CarSoup, and/or their own website. However, there is a huge variance in the results dealer get. Dennis will show how successful dealers are getting more than their share in the battle for ready-to-buy appointments and store traffic.
Presented by: Dennis Galbraith, DrivingSales
Dennis Galbraith leads Research and Business Intelligence for Dealers at DrivingSales and is the author of two books, Sales Integration and Online Automotive Merchandising. Dennis ran the automotive internet division of J.D. Power and Associates and was Vice President of Advertising Products and Training for Cars.com. He has owned several successful companies, Dennis Galbraith Marketing Services and Revenue Guru. He earned an MBA from University of Southern California and taught marketing for Embry-Riddle Aeronautical University and NADA Academy.