For a business to go social, it can be quite a project. In 2010, Lebanon Ford made the decision and commitment to evolve and re-structure the dealership for just such an undertaking. For them, to do it right, this commitment went much deeper than creating a Facebook page and setting up a Twitter account. It drove them to review all internal and external processes to create an approachable brand image and dynamic story. In this webinar, Jeff Cryder, Digital Communications Director at Lebanon Ford, will be sharing and discussing with you some of the challenges and obstacles faced during this period of transition and how they were able to overcome them to become one of the most social dealers in the country!

Jeff Cryder has been there…he's done that…now he is ready to tell all!  Don't miss this opportunity to hear how one dealership made it to Social Media Rock Star Status and all the lessons that were learned along the way.

Expert Panelist:
Jeff Cryder, the Digital Communications and Marketing Director at Lebanon Ford, is also the subject of a Free Whitepaper, "Successful Social Media for Auto Dealers: Lebanon Ford Provides a Roadmap For Best Practices" available at www.dealersocial.com.  He’s a recent graduate of Miami University (OH) with a Bachelor of Arts in Mass Communications with a minor in Political Science. He’s @cryderja on Twitter and yes, fully realizes it’s a difficult handle to verbally decipher (Think deutsche, cryder-ja!). You can also find him on Facebook, Linkedin and Foursquare. His many interests include but are not limited to: politics, sports, gaming, traveling and of course the ever changing automotive industry. You can get to know Jeff on a personal level on his blog (jeffcrydersmultiplepersonalities) or simply shoot him an email cryderja@gmail.com. Jeff has been showcased and quoted in: Automotive News, Auto Dealer Monthly, Ward's Dealer Business and is currently a Community Editor for DrivingSales.com