Sales Forum (100)

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Discussions	Replies	Latest Activity
What's Your Opinion of the 'Credit Swagger' Ads from Experian? A TV commercial for Experian that's currently running describes itself this way: A man buying a car comes locked and loaded with credit swa… Started by Mike Elliott	0	Mar 12, 2015
Do We Secretly Hate Our Customers? (a tongue-in-cheek view of automotive sales) The other day I was sitting around talking with a friend in the car business, an older gentleman who has been in finance and insurance (F&a… Started by Mike Elliott	0	Mar 10, 2015
Non-Confrontational Buying You Don't Have to Slay The Evil Dragon to Buy a Car When you have nothing else to do one day, go down to your local library or bookstore and browse through the section where they keep the boo… Started by Mike Elliott	0	Mar 5, 2015
Two Words You Never Want To Hear: ‘Watch This’ (When Test Drives Go Bad) Most test drives begin and end peacefully. But when they go wrong, boy, they can really go wrong. Last year, Jeff Gordon did a commerci… Started by Mike Elliott	0	Feb 28, 2015
Remember: It’s a Buyer’s Journey, Not a Sales Cycle As a sales professional, you’re no doubt familiar with the sales cycle. Your sales manager has probably used the term many times when talk… Started by Mike Elliott	0	Feb 17, 2015
Why do dealers hate the 4 square? For the life of me I do not understand why dealers hate the 4 square worksheet so much! it has every answer a customer wants to know on it,… Started by Tim Pendergast	2	Jan 16, 2015 Reply by Roger Williams
This Common Car Salesman Mistake Could Be Hurting Your Sales When we talk about car sales basics we talk about features and benefits. Our job is to demonstrate the features and sell the benefits, bla… Started by Mike Elliott	0	Jan 10, 2015
The Shocking Truth About Car Salesmen It’s time for the real truth about car salesman to be exposed. The jokes and the bashing must end and the only way to put this unfair tre… Started by Mike Elliott	2	Jan 8, 2015 Reply by Shaun Kidd
Six Ways Dealers Make Their Inventory Stand Out While working with non-automotive businesses, we’ve seen how managers of brands respond when they need to drive sales volume. Coca-Cola sal… Started by Mike Elliott	0	Jan 1, 2015
What are the selling words that you swear by? Do they generate More Sales? The pen is mightier than the sword. (Which is good, because you probably don't want to threaten prospects into buying at sword-point.) As t… Started by Mike Elliott	0	Dec 28, 2014

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