If I was a new dealer opening up a new car dealership today, I would...............

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Sally, Are you the Brunette version of me?  I agree 100% and that is exactly what I plan on doing!!!!

Sally Whitesell said:
I would create a warm beautiful environment, hire a staff that understands that listening and responding is just as important as talking, create a user friendly website with social media links and finally train train train!
Thanks for your remarks, Rick...I think we have ourselves a text book in this thread of what to do when opening up a new dealership!  Fantastic stuff!!!!!

Richard Emmons said:
I would set up the store from day one with several possess firmly in place.
 
1) A posting service to display inventory every day on several free well read and shopped sights.
     Unitizing a simplistic way to get the inventory seen by area residences. Not depending on staff to post, just to follow up and sell.
 
2) Start capturing e-mail address from all opportunity in your DMS for future marketing sales and service.
 
3) Begin a solid ongoing training and recruiting program for both sales and service.
 
4) Train prospecting every day and set minimum acceptable standards for all departments to be involved not just sales. Offer incentives and team building bonuses.
 
5) Set up a fair pay plan with a modest pack to make this store the one everyone wants to work at. Attracting the best seasoned candidates, and keep them.
 
6) Get on the capture program to have every private sale peoples come to you to sell their car. Avoid the auction to get inventory with this and turn your inventory every 45 days.
 
7) Require everyone to conduct social networking. Assign specific networks for each to dominate.
 
8) Install a credit repair program to offer all credit challenged customers a way to correct and rebuild their credit.
 
9) Make the place a fun and profitable place to work. Where people want to work, want to stay and want to produce.
Hire people with the 3 C's- Character, Competency and Chemistry with the emphasis on the 1st and 3rd traits. There's a lot of things that you can train people to do but being nice is not one of them. I would like to take credit for this thought but it's actually part of a project that I am currently working on.
... require my sales staff to have Facebook and Twitter accounts.  Make posts everyday.  Spend at least 30mins. to 1 hour making more "friends" and "followers".  Read 1 chapter everyday of Napoleon Hill's "Think and Grow Rich".
already have had my plan in place, and now it is time is to implement it....the atmosphere would be one of pure energy and excitement....an enviroment with team players so dedicated and fired up, that they could not wait until the one year anniversary to say...."WOW" we've set the bar high.....now lets set it higher!

"We all know that we cannot trust people to always do their job."  If I can't trust people in my own company to always do their job, then why in the hell would I trust your people? ....and If I can't trust you and your people to always do your job, then why would I hire you? I appreciate your wanting to use this thread to "run your commercial" , many vendors do, but to presume something on all of our behalf and speak as if speaking for all of us is a poor marketing strategy in my opinion. 

Respectfully,

Tom

 


Breanna Mosley said:

I would first sign up for EasyCare Special Owner Service and Co-Video. We all know that we cannot trust people to always do their job. Easycare SOS is a customer retention process that is people and process free and Co-Video is the latest way to connect with customers via video. Retaining customers means success. Also i know that my Co-video is something that will set me apart from my competition. Love the question.

No support staff?, no IT department? no techs?....... casting a negative and telling the dealer that you know she/he has employees that he can't trust to always do their jobs is insulting. It is just a bad way to kick off a comercial in my opinion. In your reply to my comments you say " Also, just so you know I am not trying to run a "commercial." I am in no position to make decisions at the company I work for nor am I in any position of power."  Your Bio on this forum does not indicate that you are the janitor either..... but rather a or the Marketing Specialist for the company you promoted. I will argue that it was an opportunity for you to do your job and it is a "commercial" which I have no problem with.



Breanna Mosley said:

Great point. First of all I have been in the business long enough to know that ALL dealerships need better customer retention. AND as i said origionally our system is PEOPLE free. You are not hiring any person or people with our company, you are simply paying for the software we provide to do the job that 99% of dealerships cannot get their people to do. Also, just so you know I am not trying to run a "commercial." I am in no position to make decisions at the company I work for nor am I in any position of power. I simply know how great our product is. I see the numbers for myself on a daily basis. I KNOW that what we offer can't be beat which is why I am happy to tell the world about it. I also know that if you saw what we offered you would agree. I appreciate the response and opportunity and I look forward to speaking with you in the future.

Thomas A. Kelly said:

"We all know that we cannot trust people to always do their job."  If I can't trust people in my own company to always do their job, then why in the hell would I trust your people? ....and If I can't trust you and your people to always do your job, then why would I hire you? I appreciate your wanting to use this thread to "run your commercial" , many vendors do, but to presume something on all of our behalf and speak as if speaking for all of us is a poor marketing strategy in my opinion. 

Respectfully,

Tom

 


Breanna Mosley said:

I would first sign up for EasyCare Special Owner Service and Co-Video. We all know that we cannot trust people to always do their job. Easycare SOS is a customer retention process that is people and process free and Co-Video is the latest way to connect with customers via video. Retaining customers means success. Also i know that my Co-video is something that will set me apart from my competition. Love the question.

Trust is a good thing. If your people can't be trusted get others you can trust. Always find out what people are like before you hire them. And if a person makes a mistake doesn't mean they can't be trusted. There is a lot of good people out there that can be trusted.

Thomas A. Kelly said:

"We all know that we cannot trust people to always do their job."  If I can't trust people in my own company to always do their job, then why in the hell would I trust your people? ....and If I can't trust you and your people to always do your job, then why would I hire you? I appreciate your wanting to use this thread to "run your commercial" , many vendors do, but to presume something on all of our behalf and speak as if speaking for all of us is a poor marketing strategy in my opinion. 

Respectfully,

Tom

 


Breanna Mosley said:

I would first sign up for EasyCare Special Owner Service and Co-Video. We all know that we cannot trust people to always do their job. Easycare SOS is a customer retention process that is people and process free and Co-Video is the latest way to connect with customers via video. Retaining customers means success. Also i know that my Co-video is something that will set me apart from my competition. Love the question.

I would hire Nancy and build everything around her talents
I agree Allan...I have always gone with the firm policy...Hire attitude and train later!  I wrote a whole article on nice before here on dE... You are right...You cannot train nice....

Allan R Mullins said:
Hire people with the 3 C's- Character, Competency and Chemistry with the emphasis on the 1st and 3rd traits. There's a lot of things that you can train people to do but being nice is not one of them. I would like to take credit for this thought but it's actually part of a project that I am currently working on.
Thank you Joe...but I am only a product of all the wonderful and talented people I have met in this business...like you!!!!!

Joseph M Bonincontri said:
I would hire Nancy and build everything around her talents

Honesty and Intregrity must be number one...in all relationships ...from DP, managerment to staff and staff to client base.... Thanks Fran!
Fran Taylor said:
Trust is a good thing. If your people can't be trusted get others you can trust. Always find out what people are like before you hire them. And if a person makes a mistake doesn't mean they can't be trusted. There is a lot of good people out there that can be trusted.

Thomas A. Kelly said:

"We all know that we cannot trust people to always do their job."  If I can't trust people in my own company to always do their job, then why in the hell would I trust your people? ....and If I can't trust you and your people to always do your job, then why would I hire you? I appreciate your wanting to use this thread to "run your commercial" , many vendors do, but to presume something on all of our behalf and speak as if speaking for all of us is a poor marketing strategy in my opinion. 

Respectfully,

Tom

 


Breanna Mosley said:

I would first sign up for EasyCare Special Owner Service and Co-Video. We all know that we cannot trust people to always do their job. Easycare SOS is a customer retention process that is people and process free and Co-Video is the latest way to connect with customers via video. Retaining customers means success. Also i know that my Co-video is something that will set me apart from my competition. Love the question.

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