I need some great ideas on how to overcome the issue that I will be selling cars in the middle of rubble while we remodel our store over the next 12 months....what do I say to my customers? Some have already started with, "Well you must be making alot of money if you can afford to remodel..." Uh Oh....I stumbled a bit on that one...Anyone?
Yes! Good point! We are using ALL local vendors to help our local community even though it may be a little more expensive...very good redirect...I'll use that. Thank you.
Please have a look to what happens in Europe with remodelling-revampings of the dealerships due to the new standards of the EOM...
Maybe you will get some ideas for a 'polite' answer to your customers!
Jillian I offer some ideas in this months newsletter to our VIP Club members about this very thing. Another business turned their remodel into a celebration and it worked well.
If you would like a copy of that portion of the newsletter I can send it to you.
Part of it is your perception of the "rubble" being passed on to the customer. If you view it as a hassle, so will they. You can re-position it as a benefit to them or a representation of your success for taking excellent care of your customers.
Thank you Kenny...very much!