Should sales people be using FB and other avenues to advertise auto mobiles?

Advertising is a big expense to dealers. FB and other sites are free. Should sales people be required to advertise?

Replies to This Discussion

Permalink Reply by Curtis D Snyder on October 28, 2010 at 12:25pm

I am a firm believe in not using FB to advertise your inventory. Instead they should all use it to advertise themselves and the dealership. The old "Sell the sizzle, not the steak" adage.

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Permalink Reply by Fran Taylor on October 28, 2010 at 12:48pm

Interesting point you have Mr Snyder. Some salesmen advertise once a month to show people what they have to offer. They aren't pounding their friends every week to say interest rater or big rebates like most stores. This turns people off. They simply say here is what I have and come see me. If done in a tactful way this can be very effective. Thank you sir for your comment.

Curtis D Snyder said:

I am a firm believe in not using FB to advertise your inventory. Instead they should all use it to advertise themselves and the dealership. The old "Sell the sizzle, not the steak" adage.