We just recently signed up for Autotrader's Trade-In Marketplace and wanted to get some idea of people's experiences using t. I have placed logos in strategic locations on our websites and am now developing a process to handle the leads through my BDC in conjunction with our pre-owned department.

Are you seeing success?
               -OR-
Are you seeing little value to the program?

What is your process for handling the leads that come in from TIM?