Simple works, right?  Of the 4 elements of business: controlling expenses, margins, dollars per transaction, and # of customers, the 3 GPGE's that power your business represent 75% of your business then, yes?  So, shouldn't we be devoting 75% of our energy generating the power to grow our GPGE's?  Which one of these 3 GPGE's are most in need of a tune-up in your business right now?  Why?  What are you doing about it?  Are you committed to "Nothing But Net" growing your GPGE's?  How?