Paul Accinno
  • Male
  • Pittsburgh, PA
  • United States
  • WorldDealer, Inc.
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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
WorldDealer, Inc.
What is your current position within your organization?
President/CEO
What is your company website?
http://worlddealer.net
What is your Facebook page/URL?
http://www.facebook.com/#!/paul.accinno
What is your LinkedIn page/URL?
http://email - paul@worlddealer.net
How did you specifically hear about DealerELITE? If referred, who?
Dealer
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I have over 25 years of automotive marketing experience including OEM, Retail, Ad Agency and consulting.

Paul Accinno's Blog

Automotive Advertising Should be as Close to Perfect as Possible

Posted on September 28, 2014 at 5:44pm 1 Comment

It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.

We've seen poor creative being passed off as banner ads, poor-quality ads being posted to YouTube and even broadcast on television, and weak…

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Multi-Channel Marketing is the ONLY Effective Strategy to Thrive in the Whirlwind

Posted on September 17, 2014 at 2:52pm 0 Comments

What have we learned from all of the studies?

There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified listings aren't working... the list is ongoing. If all of the studies…

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The Reemergence of Automotive Microsites

Posted on September 12, 2014 at 3:25am 0 Comments

They say that no good deed goes unpunished and great things will eventually be spoiled. This happened to microsites in recent years. What started off as a great strategy was overused and abused by some vendors to the point that now many dealers are scared to touch them.

Here's a brief timeline in case you're not familiar with the evolution of microsites. ADM…

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The KPIs of Automotive SEO Accountability

Posted on August 24, 2014 at 4:56pm 2 Comments

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.

It isn't hard to track the key performance metrics…

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