INTERNET BUYERS DEMAND IMMEDIATE RESULTS…

When an inquiry comes in on a previously owned vehicle, and you do not have one available, what does your internet department do?

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Permalink Reply by Dan Seelye on July 9, 2012 at 11:39am

When I ran an internet department, and I received a lead (on-line, up, referral, etc...) and I did not have the vehicle in stock, I had two options. Switch the client or ask my UCM to find the vehicle. Neither one had high success. Today, customers are very savvy. They hone in on a couple of vehicles and will shop till they find what they want. Again…how do you go about locking in a vehicle for a client that you do not have in your inventory?

Permalink Reply by Dan Seelye on July 9, 2012 at 6:03pm

We usually tried to switch the customer. In today's world, that rarely works. The customer wnats what the customer wants.

Permalink Reply by Dan Seelye on July 10, 2012 at 10:47am

If there was a Used Car Factory would that make life easier for the retail automotive consultant? 1 more car sold per month equals 12 additional sales per year. Want to double your income? Simple...sell more cars.

Permalink Reply by Dan Seelye on July 12, 2012 at 9:17am

Let's see. 12 X your average gross (front & back) of $3,250 = $39,000 X 6 salespeople = $234,000 more gross per year by increasing one sale per month for 6 salespeople. More to come on where to find this USED CAR FACTORY.

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