Dan Beres
  • Laguna Niguel, CA
  • United States
  • Recall Masters, Inc.
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Dan Beres's blog post was featured

Is this an Effective Way to Inform Recall Customers?

Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls. OEM and dealer methods include everything from phone calls, to text messages and direct mail. However, far too frequently, these notifications end up in the trash and are ignored. Perhaps there is a new way to communicate with these customers, especially those…See More
Jan 20
Dan Beres posted a blog post

Is this an Effective Way to Inform Recall Customers?

Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls. OEM and dealer methods include everything from phone calls, to text messages and direct mail. However, far too frequently, these notifications end up in the trash and are ignored. Perhaps there is a new way to communicate with these customers, especially those…See More
Jan 20
Dan Beres posted a blog post

The Wrong Way to Increase Service Revenue

In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity. Or they take everyone that drives up. This can easily overwhelm the service department. It leaves customers frustrated and causes a LOSS in service revenue from both new/drive-up customers and customers with appointments. How many times have you heard…See More
Dec 12, 2019
Dan Beres posted a blog post

Where Oh Where Do We Find More Techs?

With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase. Regardless of how much money your dealership may spend to expand your facilities to accommodate more work, if there…See More
Nov 19, 2019
Dan Beres posted a blog post

Who’s the Baby? Recalls and Infants

When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to their…See More
Nov 7, 2019
Dan Beres posted a blog post

How Will Robots Affect Driver Safety?

Several manufacturers, including Tesla, have rolled out some “innovative” features that include self-driving technology. At first glance, consumers like this type of vehicle technology because it typically means that these vehicles are fuel-efficient, use advanced technologically and are, frankly, cool. However, there are hazards involved with this advanced technology…See More
Sep 19, 2019
Dan Beres posted a blog post

An Innovative Way to Keep the Roads Safe & Bring in Customers

Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their kids? Yes, all of these happen (and more) daily. Sometimes, all it takes for an unfortunate accident to occur is for a driver to spill that boiling hot Starbucks on their lap while commuting. Teen drivers follow the examples and…See More
Aug 30, 2019
Dan Beres posted a blog post

Getting Service Recommendations Is Child's Play

Customer experience and standing out from the competition by excelling at customer satisfaction is still very much a good business practice today. Time is valuable for today's busy consumers, and many dislike the vehicle service experience at dealerships because of long wait times.Loaner cars and shuttles help, but they can end up making it more challenging to contact…See More
Aug 13, 2019
Dan Beres posted a blog post

How Can Your Dealership Win Business from Recall Customers?

A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the top-performing 25…See More
Aug 2, 2019
Dan Beres posted a blog post

A Tidal Wave of Change May Be on Its Way to Dealerships

Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now, Democratic Senators Richard Blumenthal (Democrat - Connecticut) and Edward Markey (Democrat - Minnesota) have reintroduced legislation that also prohibits the sale of used cars with open safety recalls, according to…See More
Jul 17, 2019
Dan Beres posted a blog post

What’s the Silver Lining in this New Car Sales Slump We’re In?

According to an article in Automotive News, dealerships are in a new car sales slump and have to increasingly rely on used car sales and service revenue to drive profits. Industry experts recognize that used cars are typically more profitable to a dealership than new. Competing…See More
Jul 2, 2019
Dan Beres posted a blog post

Is Ridesharing Always Safe? Hail NO!

Drivers participating in the nation's most extensive ridesharing services are all independent contractors and, as such, are responsible for keeping their own vehicles maintained. After all, if they want to make money as a contracted driver, it seems perfectly reasonable to expect them to oversee vehicle maintenance, performance, and efficiency. However, this includes…See More
Jun 17, 2019
Dan Beres posted a blog post

Navigating the Maze of New In-Vehicle Technology

According to a recent article in Automotive News, consumers LOVE the idea of all of this new in-vehicle technology. The problem is that many of them don’t truly understand the intricate features and benefits. There is no way a salesperson can explain each and every technological feature on many…See More
Jun 5, 2019
Dan Beres posted a blog post

The Great Race Against Time!

In today’s society, time is a precious commodity. So much so that consumers make their buying decisions based on how long it takes to complete the transaction. If you had the choice between a $20 oil change that would take 4 hours to complete, or a $30 oil change that would take 30 minutes, which would you choose?For the automotive industry, time is now front and center,…See More
May 16, 2019

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Recall Masters, Inc.
What is your current position within your organization?
Managing Partner
What is your company website?
http://www.recallmasters.com
What is your Facebook page/URL?
http://www.facebook.com/dan.beres
What is your LinkedIn page/URL?
http://www.linkedin.com/in/danberes
How did you specifically hear about DealerELITE? If referred, who?
Paul Moran
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Great insight on automotive database marketing. Feedback, suggestions and general advice that is based on factual data. Overall goal is to improve the auto industry by helping others achieve their success.

Dan Beres's Blog

Is this an Effective Way to Inform Recall Customers?

Posted on January 20, 2020 at 9:24am 0 Comments

Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls. OEM and dealer methods include everything from phone calls, to text messages and direct mail. However, far too frequently, these notifications end up in the trash and are ignored.

 

Perhaps there is a new way to communicate with these…

Continue

The Wrong Way to Increase Service Revenue

Posted on December 12, 2019 at 9:52am 0 Comments

In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity. Or they take everyone that drives up. This can easily overwhelm the service department. It leaves customers frustrated and causes a LOSS in service revenue from both new/drive-up customers and customers with appointments.

 

How…

Continue

Is Mobile Service the Answer to Higher Recall Completion Rates?

Posted on December 2, 2019 at 10:01am 0 Comments

Recall completion percentages have been increasing, but despite increased communication attempts, that increase is hitting a plateau.

 

A recent trend reveals that many vehicle owners are very interested in mobile services. Currently, the percentage of independent repair shops that offer mobile services dramatically outweighs franchised dealers.…

Continue

Where Oh Where Do We Find More Techs?

Posted on November 19, 2019 at 8:39am 0 Comments

With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.

 

Regardless of how much money your dealership may spend to expand your facilities to…

Continue

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