Daniela Francheska Sherrod
  • Female
  • Tampa, FL
  • United States
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Vendor Partner
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Marketing Director
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Professional experience in the Auto Industry for 16 years. A marketing executive, pioneer in the Cyber Auto Industry.

Dani Has been in the retail automotive Industry for 14 years.  Her background includes Sales, Service and E-commerce Management of a Multi Dealer Group.  Dani has been a National Sales and Marketing Executive with Showcase Publications, Inc. since May of 2011.  Since involved at Showcase she has led a companywide movement in technology-enhanced processes that engage popular Dealer and Consumer experiences.  She is well published in many Automotive Blogs and regarded as a consultant to cutting edge IT Companies and Dealer Groups.  She can be reached at dani@autoshopper.com.

Daniela Francheska Sherrod's Blog

Technology is Better than Sales People!

Posted on March 12, 2015 at 3:14pm 0 Comments

A lesson on building your own Digital Network, and getting away from 3rd party vendors!

Most dealerships E commerce managers believe they are at the top of the technology game when they pay for large budgets that serve up ads, based on IP addresses, or cookie based ads. With the age of revolving IP addresses and cookie awareness, this form of advertising is losing ground quickly, no one has a static IP anymore, and consumers do not even pay attention to those…


How Clean is your DMS Data

Posted on August 26, 2014 at 11:49am 0 Comments

Is this a reasonable concern with dealers?

Targeted re-marketing to existing DMS contacts is a issue most dealers leave to routine, email and letters generated daily from dealership level.

Is the ROI measured? 

Can the dealer do a better job?

LIVE MARKETING is a new automotive forefront player in the data space, concerning DMS data mining. The company has been in development of a brilliant strategy to use multi-channel media -- and -- to roadmap the process of re…


Subprime Is On The Rise: Which Creates New Profit Avenues For Smart Car Dealers

Posted on January 2, 2012 at 5:01pm 0 Comments

According to Experian: car loan delinquencies fell in the first quarter of 2011, for the first time in three years.  Default rates have dropped by 28% from the previous year; meaning that banks are feeling more confident in lending to more sub-prime customers.  The banks also have more money to lend so they are more willing to take risks and lend to people with less than perfect credit.

This is good news for Independent Dealers…


Auto Dealers, Post Videos of your Invenotry on Friends Walls

Posted on November 16, 2011 at 4:00pm 7 Comments

Important for Auto Dealers….

Adding Video to your existing page is often over looked, this type of digital media can separate your dealership from the next one, realize now that it is such a very important step in marketing your dealership, you can connect with over Millions Video Users, around the world.

Sounds Easy, right? It is very easy, and effective, and can help to SEO your Dealership.

Grab the video icon, and upload your videos daily to different friends pages. …


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