Jimmy Bass
  • Male
  • Woodway, TX
  • United States
  • Bass Events
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Bass Events
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Owner of one of the top marketing and direct mail companies in the nation. Over 20 years of quality experience, specializing in direct mail and staffed events for automotive dealerships nationwide. Bass Events creates meaningful marketing programs that work, adding value to building customer relationships.

“Bass Events” Automotive Direct Mail Advertising

   Dealers everywhere have experienced the success that comes from using Bass Events. They see that our direct mail promotions are reaching buyers and driving traffic to their showroom floor. They realize the importance of working with experienced professionals who know the car business from front to back and who understand buyers. The automotive industry is one of the most competitive industries in the world, and as a car dealer nobody better understands the challenge of selling cars than you. Getting a prospect to visit your dealership is not as easy as it used to be. Tie a few balloons in some cars and put up a big sign that reads “On Sale” and you’re were business. But today, car dealers have to utilize every facet of marketing available to reach customers. There are limited marketing strategies that are capable of reaching broader demographics while still maintaining an effective return on investment. Of those, there is still only a very few tried and tested strategies that work time and time again, Bass Events Direct Mail & Staffed Events!

   As a leading provider of automotive direct mail services, Bass Events is well aware of the challenges that cars dealers face because we’ve been there. The founder and CEO, Jimmy Bass, has over 20 years of experience in the direct mail, and staffed event industry. In the Bass Events organization are artists with extensive years of experience designing and staying ahead of the innovative marketing techniques to capture the audience. Having managed events in some of the largest auto dealerships in the United States, Bass Events has adopted the very best automotive strategies to push the envelope of what is possible. Whether you’re trying to reach a sales goal or break a new record we can help you achieve your goal by leveraging the latest in direct mail capabilities. The wide range of mailers that we can offer can suit any size dealer, budget, and for any season, event or promotion.

   - Is your advertising effective?

   - Is your brand selling the way you want it to?

   - Are prospects and leads contacting you as a result of your advertisement?

  - Are they buying vehicles from you or from the dealer down the road?

   If so, you know that your advertising investments have paid off. If not, it’s time to try something new! Advertising campaigns come in many shapes and sizes. Direct mail is smart, measurable, effective and a viable advertising solution. Studies have shown that 75% of all potential automotive buyers are more likely to respond to direct mail campaigns over any other form of advertising. If you want to reach buyers, using our direct mail campaign can help you target and reach the buyers you want. Here are some advantages of using Bass Events direct mail marketing:


-         Credit rating

-         Household income

-         Radius around dealership

-         Registered owners of same make or conquest

  Multiple Advertising Selections:

-         Dealer microsite

-         Call center

-         Create dealership loyalty

-         Staffed events

-         Variable data

-         Key fobs

-         Scratch offs

-         Prize events

-         Pre-approvals


   If you’re not currently leveraging automotive Direct Mail as part of your overall marketing strategy then you are missing out! Bass Events direct mail truly is the pinnacle of automotive marketing. So what are you waiting for? Pick up the phone and call (254)-230-9004 today!

Jimmy Bass's Blog

NADA 2014

Posted on January 20, 2014 at 12:30pm 0 Comments

Between celebrating the holidays with family and friends, and gearing up for the tax season, we are excited and fully primed for the upcoming National Automobile Dealers Association (NADA) Convention & Expo to be held in New Orleans, January 24-27, 2014. We are looking forward to having the opportunity to demonstrate Bass Events USA as a powerhouse of Direct Mail solutions for you, the…


Your potential customers mailboxes are filled with offers and savings coupons. So, why not deliver something unique; something that offers a creative, compelling, and relevant message? Bass Event’s D…

Posted on January 14, 2014 at 5:43pm 0 Comments

Your potential customers mailboxes are filled with offers and savings coupons. So, why not deliver something unique; something that offers a creative, compelling, and relevant message? Bass Event’s Direct Mail campaigns are an awesome way to attract and entice your potential customers. No matter what your goals are, you can drive traffic to your showroom, raise community awareness and participation, or simply keep your dealership’s brand…


Tax Time!

Posted on January 3, 2014 at 10:30am 0 Comments

When it’s tax time people think ~~ NEW CAR!!! A car purchase is at the top of the list with tax return money. Use Bass Events TAX TIME Automotive Direct Mail. With our experience and expertise we can build a road of major traffic that ends at your showroom. Send out a Bass Events USA Automotive Direct Mail Campaign just in time for tax season! The only thing you have to loose is profits!!!!…


Happy New Year!!!

Posted on December 31, 2013 at 11:53am 0 Comments

Happy New Year from all of us at Bass Events!! Cheers to a year brimming with prosperity and happiness!!!

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