Today, the average corporate user sends and receives over 110 messages daily! With all that email, even the world’s greatest message will fall victim to “right click / delete” without a subject line that inspires a reader to open it!
Here are a few quick tips to help you write a subject line that will get your customers’ attention:
1) Be clear – With so many emails and so little time let them know why they should open yours.
Like many small, hometown dealerships Matt Saxe Chevrolet in Belle Plaine, MN, he has a wall dedicated to the pictures of the dealership over the last century! I love looking back at the old pictures, seeing how the towns have changed, the people in the pictures, the pride of the local car dealer... but one picture in particular caught my eye. The date on the picture was August 1959. It showed the dealership proudly displaying 8 beautiful Chevrolets outside and a large sign that said…Continue