A message to all in our automotive industry.
All of our businesses are hurting right now. No one is exempt. You are not alone.
Many don’t realize how important dealerships and the businesses that serve them are to our society. Between the countless people our industry employs, to the taxes and philanthropic involvement our communities receive, we are…Continue
What used car shoppers are looking for most of all is peace of mind. As a dealer, you should be educating your staff, and marketing your vehicles, to deliver that peace of mind. The fact that you spend internal dollars reconditioning trade-ins and from-the-auction inventory should not be withheld from today’s consumers. If anything, sharing this information with them can help improve both your merchandising efforts and customer confidence in their purchase…Continue
TrueCar has had a rollercoaster ride in the automotive retail industry over the past few years. However, it appears things may be taking a turn for the worse (both for TrueCar as well as its participating dealer clients). Read on, as I reveal their new policy changes that will have a negative impact on dealers, as well as my in-depth interview with a top eCommerce Directors about this change.
Buy-in. Utilization. Execution. Process. Training. Accountability. Management. These are all things that dealerships require to function in today’s competitive marketplace. And yet, on far too many dealership lots, those being tasked to execute their job’s duties are turning a blind eye to them. Your dealership needs a Hans Gruber.
It is commonplace for salespeople to push back or simply choose …