DescriptionE-Commerce Director Fremont Motor Company is a large, multi-franchise automotive dealer group located in Wyoming and Nebraska, with a global reach online. We are looking to develop a…Continue
If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…Continue
Who owns the customers? Where do your employees work? Are prospects even being called back? Some dealers don’t know. All because we allow some of our sales team members to do it their way. You’re feeding into their problem.
I’m asking you to ‘Just Say No’ to…
1) Letting salespeople use their own personal email addresses when responding back to customers.
2) Allowing salespeople to make all of their (so-called) follow-up calls to happen from their…Continue
What is for the good of the store is sometimes an unpopular choice for the employees. It requires them to do more than what they are currently doing. It asks them to solve problems, take initiative, and complete more tasks. It is very common that salespeople will care more about what is “in it for them” than what is in the best interest of the dealership. At no point should a salesperson’s unwillingness to execute tasks supersede what is in the best interest of…Continue
Disclaimer: I must preface this by saying it not intended to make any enemies or friends. This is not meant to hurt anyone’s business, call out how they perform for their clients, highlight weaknesses or put stock in one product over another. This was nothing more than a simple experiment.
I was out to dinner with my wife recently when I ran into an old college acquaintance. Very quickly I discovered that she works in our industry for a startup website provider. I tell her…Continue