DescriptionE-Commerce Director Fremont Motor Company is a large, multi-franchise automotive dealer group located in Wyoming and Nebraska, with a global reach online. We are looking to develop a…Continue
TrueCar has had a rollercoaster ride in the automotive retail industry over the past few years. However, it appears things may be taking a turn for the worse (both for TrueCar as well as its participating dealer clients). Read on, as I reveal their new policy changes that will have a negative impact on dealers, as well as my in-depth interview with a top eCommerce Directors about this change.
Buy-in. Utilization. Execution. Process. Training. Accountability. Management. These are all things that dealerships require to function in today’s competitive marketplace. And yet, on far too many dealership lots, those being tasked to execute their job’s duties are turning a blind eye to them. Your dealership needs a Hans Gruber.
It is commonplace for salespeople to push back or simply choose …
If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…Continue
Who owns the customers? Where do your employees work? Are prospects even being called back? Some dealers don’t know. All because we allow some of our sales team members to do it their way. You’re feeding into their problem.
I’m asking you to ‘Just Say No’ to…
1) Letting salespeople use their own personal email addresses when responding back to customers.
2) Allowing salespeople to make all of their (so-called) follow-up calls to happen from their…Continue