Many dealership management today when asked if they have a training program, will say yes. In my working with dealers around the country, I have found when you take a deep dive it consists of a random amount of videos to watch, the factory sponsored online training, and managers desperately trying to fill up a calendar week of activities for the new hires.
One key ingredient being overlooked is the crucial 3-4 week period of a new hire to the automotive industry faces. Many of the new…Continue
Many dealerships today are focused on the quick fixes that will improve car deals and attract clients to service. What they are not recognizing is this is the end game not the beginning of what steps should happen to reach their goal. Have you checked your culture in your store lately?
Many people in General Management positions who come into a new environment are also making these mistakes in getting things started. Here are some suggestions for making the transition:
1) Get a…Continue
We all know there is a tremendous amount of money spent by the dealer body to advertise their dealership and all the services and products sold. Some of this advertisement is not accounted for because of poor tracking and other parts of it are sometimes used to "keep their name out there."
With all of my valued clients around the country, I continue to ask the decision makers in each department to look for the potential employee who can become a "farmer" more than a "hunter". With…Continue