Ketty Colom
  • Maitland, FL
  • United States
  • ActivEngage
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Insightful blogs and posts dealerships can utilize to increase their bottom line and sales.

Ketty Colom's Blog

Danbury Auto Group Sees a 15% Closing Ratio on Chat Leads

Posted on October 28, 2013 at 10:17am 0 Comments

Susan Eway, Business Development Manager at Danbury Auto Group (which includes Dodge, Chrysler, Jeep, Ram, Hyundai, and Kia brands) had to face some big obstacles when she first joined the dealership. The Internet department was only seven months old and it needed…


My Chat Story: Fort Wayne Automotive

Posted on September 16, 2013 at 11:53am 0 Comments

When you’ve been in the auto business for almost 30 years, you learn to appreciate quality. Fort Wayne, Indiana’s Curt Richards has seen it all. From the sales floor to the finance department, as an Internet Manager, and most recently as a BDC Administrator, Curt oversees the operations of a business development center that supports sales, parts and service operations for 4…


Auto Dealers Say the Darndest Things

Posted on September 5, 2013 at 1:00pm 0 Comments

How to Provide the Most Positive Digital Showroom Experience

Car buyers are spending more time online shopping for a car than ever before! According to a

 Polk Study, internet usage has increased significantly, with ¾ of…


Shark Week's Guerrilla Marketing

Posted on August 7, 2013 at 9:31am 0 Comments

It happens every year during August, no I’m not talking about back to school shopping. I’m talking about Shark Week! First conceived in 1987, this has been cable’s longest-running promotion and spurred comedic parodies of the like. While other networks have tried to replicate the success of Shark Week, none have been able to build the same…


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