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Ketty Colom Maitland, FL United States ActivEngage: Like

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Ketty Colom posted a blog post

ActivEngage My Chat Story-- Headquarter Toyota

Headquarter Toyota Closes 12% of Chat Sales LeadsCindy Rosado, Internet Director for Headquarter Toyota has been in the industry for 18 years. To keep up with the demand of today’s online shoppers as well as the ability to communicate with the mix of nationalities in Miami, Rosado knew she needed to start looking for a chat solution. What drew Rosado to ActivEngage is their ability to chat in 16 different languages along with the fact that 34% of the ActivEngage VSA staff is bilingual, “We have…See More

Apr 23

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Ketty Colom posted a blog post

The #1 Dealer Website Fail

Earlier this year I wrote a blog on how to make your dealership’s website mobile friendly, however a recent …See More

Apr 17

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Ketty Colom posted a blog post

To Sell is Human

In his new book, To Sell is Human, bestselling author Daniel Pink argues that selling has changed more in the last ten years than it did over the previous 100. Think about it, whether we’re trying to push a product to someone or just trying to convince someone of our point of view, we’re always…See More

Feb 5

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Ketty Colom's blog post was featured

Lessons Learned from the Wolfman

For the past 40-something years, a German Wolf Researcher named Werner Freund has operated a wolf sanctuary in Saarland, Germany, where he has personally raised more than 70 animals.In 1972, Freund acquired the land to build his Wolfspark as a loan from the city of Merzig. The reserve currently houses 29 Mongolian and Arctic wolves. Most of the wolves were acquired from zoos or animal parks as…See More

Jan 31

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Ketty Colom posted a blog post

Lessons Learned from the Wolfman

Jan 31

0 Comments 1 Like

Ketty Colom posted a blog post

Customer Service Phrases that Shouldn't Exist

In regards to customer service, some phrases have become redundant and out right stupid to say to customers. From working retail to chatting for your dealership, I’ve gathered some phrases that need to be revamped so that your customer service can remain top notch!Some customer service phrases that needs work:“How can I help you today?”What’s wrong with that one you say? It’s not personal enough, everyone and their mother’s say this. Instead say something like, “How can I make your day…See More

Jan 24

0 Comments 1 Like

Ketty Colom posted a blog post

How to Respond to Negative Reviews

We’ve all come across it, a negative review. It’s almost like a scarlet letter. You know it’s around but you really don’t want to address it. That’s probably the worse thing you could do, so the question remains--how do you respond to a negative review?Find out their storyTake the time to get to the bottom of the customer’s complaint or issueReply Promptly under the original…See More

Jan 15

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Ketty Colom posted a blog post

FREE eBook! 6 New Year's Resolutions Your Dealership Must Keep

We’re hearing lots of talk about resolutions to keep in the new year. Promises to eat better, quit smoking, save more money, and tour the world are being made all around the nation right now. Have you resolved to make 2013 the year to dominate digital at your dealership? ActivEngage can help you with that. In our latest eBook, …See More

Jan 14

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Ketty Colom posted a blog post

Scott Monty's Social Media Lessons

At the 2013 New Media Expo in Las Vegas, Scott Monty shared Ford’s storytelling lessons. From Ford’s ups and downs Monty has solid advice, so I will get straight into them: Let fans tell your story. Ford initially created a website called “The Ford Story” to help communicate with the public during the auto bailout crisis and to help share the story of the brand. Gradually the site became more and…See More

Jan 8

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Ketty Colom posted a blog post

Are Ads all Fluff?

My mother often tells me that you can trust no one, “You can’t even trust your right hand, because that one can chop your left hand off.” Thanks for the gruesome metaphoric advice, Mom. However, when it comes to advertising, it rings pretty true. Market research firm Lab42 just released a study that revealed that 76% of its…See More

Jan 7

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Ketty Colom posted blog posts

Jan 3

Ketty Colom posted blog posts

Dec 21, 2012

Ketty Colom posted a blog post

Carfax, ActivEngage Partner to Provide Consumers with Vehicle History Information Through Live Chat

Centreville, VA, (December 18, 2012) - Carfax and ActivEngage, Inc., the most trusted provider in automotive live chat, have teamed up to help dealers provide Carfax Vehicle History Reports™ to online shoppers through live chat. Carfax-subscribing dealers can make extensive vehicle history data available to used car shoppers in real-time during a live chat conversation, therefore creating an elite consumer experience on their website.”Consumers expect to get a…See More

Dec 18, 2012

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Ketty Colom posted blog posts

Dec 14, 2012

Ketty Colom posted a blog post

ActivEngage is Recognized by Inc Magazine for Creating American Jobs

On Thursday, December 6th, ActivEngage received the first ever Inc. Magazine Hire Power Award. ActivEngage CEO, Todd Smith, was present in Washington D.C. to accept this award that recognizes private U.S. companies which are continuously creating jobs for Americans.The title has published the country’s fastest growing companies list,…See More

Dec 12, 2012

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Ketty Colom posted a blog post

Will the Real VSA Please Stand Up?

They say imitation is the sincerest form of flattery, but I feel that being imitated means the imitator lacks the creativity to come up with ideas on their own.Virtual Sales Associates (VSA’s) has become a popular title in the chat industry lately. ActivEngage coined this term in 2007 and now other chat providers are using that…See More

Dec 11, 2012

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Profile Information

Which best describes you?: Vendor Partner

What company do you work for (or own)?: ActivEngage

What is your current position within your organization?: Social Media Specialist

What is your company website?: http://ActivEngage

How did you specifically hear about dealerELITE? If referred, who?: Todd Smith

Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?: Insightful blogs and posts dealerships can utilize to increase their bottom line and sales.

Ketty Colom's Blog

ActivEngage My Chat Story-- Headquarter Toyota

Posted on April 23, 2013 at 11:05am 0 Comments 0 Likes

Headquarter Toyota Closes 12% of Chat Sales Leads

Cindy Rosado, Internet Director for Headquarter Toyota has been in the industry for 18 years. To keep up with the demand of today’s online shoppers as well as the ability to communicate with the mix of nationalities in Miami, Rosado knew she needed to start looking for a chat solution. What drew Rosado to ActivEngage is their ability to chat in 16 different languages along with the fact that 34% of the ActivEngage VSA…

Continue

The #1 Dealer Website Fail

Posted on April 17, 2013 at 11:00am 0 Comments 0 Likes

Earlier this year I wrote a blog on how to make your dealership’s website mobile friendly, however a recent …

Continue

To Sell is Human

Posted on February 5, 2013 at 10:41am 0 Comments 0 Likes

Continue

Lessons Learned from the Wolfman

Posted on January 31, 2013 at 10:00am 0 Comments 1 Like

For the past 40-something years, a German Wolf Researcher named Werner Freund has operated a wolf sanctuary in Saarland, Germany, where he has personally raised more than 70 animals.

In 1972, Freund acquired the land to build his Wolfspark as a loan from the city of Merzig. The reserve currently houses 29 Mongolian and Arctic wolves. Most of the wolves were acquired from zoos…

Continue