Scott Bergeron
  • Male
  • Golden, CO
  • United States
  • Daily Gameplan, Inc. -…
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Which best describes you?
What company do you work for (or own)?
Daily Gameplan, Inc. - Salesperson's Red Books
What is your current position within your organization?
What is your company website?
What is your Facebook page/URL?
http://Ziegler SuperSystemsTK WorldwideDave Anderson's Learn to Lead
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How did you specifically hear about DealerELITE? If referred, who?
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I have an established company within the automotive industry, having worked with over 3000 dealerships since we started in 1998. We are an active vendor with a spotless track record and help dealerships sell more vehicles by giving their teams a daily process (gameplan, pardon the pun) to effectively follow-up with unsold prospects and sold customers.

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Scott Bergeron's Blog

Sex appeal still sells, but not in the way you’d think

Posted on October 5, 2017 at 2:32pm 0 Comments

Sure, you’ll still see female models next to this year’s new vehicles at the car show, and I really think that’s because most dealers are used to it. On the showroom floor, though, males still make up a larger percentage of salespeople.  Working with clients is now very much a business transaction, and engaging and respectfulness are absolute musts no matter who you’re…


When the Exceptions Overtake the Rules of Your Showroom

Posted on September 7, 2017 at 9:26am 0 Comments

The term showroom control has been around for years, and it exists for good reason. If you take a busy Saturday when deals are happening left and right, it’s easy to lose control and start making exceptions, and as a result, mistakes. …

Camaraderie is critical but leadership is indispensable.

Posted on June 15, 2017 at 9:00am 0 Comments

Find the sweet spot between the two to make your dealership as profitable as possible, and retain/cultivate the best sales talent.



High Maintenance Talent vs Low Maintenance Sales Teams

Posted on April 24, 2017 at 11:30am 0 Comments

Too often, dealers think they have to deal with a high-maintenance employee just because they can produce.  The reality is most successful dealerships aren't successful because of high-maintenance talent, rather in spite of it. In the long run, it may pay to cultivate salespeople with impeccable ethics and…

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