Will Michaelson
  • Minneapolis, MN
  • United States
  • re:member group
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Which best describes you?
Vendor Partner
What company do you work for (or own)?
re:member group
What is your current position within your organization?
What is your company website?
How did you specifically hear about DealerELITE? If referred, who?
Browsing Automotive Digital Marketing
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Support and insight. I'm also a major auto enthusiast

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Will Michaelson's Blog

Bicycles and Branding

Posted on May 28, 2013 at 4:42pm 0 Comments

I think it’s safe to say we won’t be getting any more snow for a while in Minnesota (I say that with 51% certainty). Since I’ve finally thawed out after the nastiest winter I’ve had in years, I decided to make the most out of the good weather and bought a bike. There’s a bike path near my house that goes all the way to downtown Minneapolis.


It’s been a long time since I rode, and I’ve disliked cyclists for quite a while. They’re always hogging the road, wearing outfits…


Being Different Without 'Differentiating' Like the Rest

Posted on April 18, 2013 at 11:44am 0 Comments

Your dealership is great. Otherwise you wouldn’t work there, right?

But how do you show people how great the customer experience is, without ‘differentiating’ like the other guys?


Too often, I view dealership websites that say the same thing as everyone else, even if it may be true in their case.

‘Best service in (city), guaranteed.’

‘No one will beat our prices.’

‘Our staff are your neighbors, and provide unmatched customer…


re:member group at Digital Dealer Virtual Expo!

Posted on November 30, 2012 at 11:55am 0 Comments

If you weren’t able to make it out to the 13th Digital Dealer Conference, you’re in luck! The Digital Dealer Conference & Exposition is going virtual December 5-11. In that time, you can check out the vendor programs and services as seen in the 13th Digital Dealer Exhibit Hall, and also experience the top ten educational sessions on demand 24/7 anywhere with Internet access.

We at the re:member group will have a virtual exhibit there…


Keep Your Fans Excited from Beginning to End

Posted on July 26, 2012 at 2:00pm 0 Comments

This summer has been a series of ups and downs for the hockey fan in me. On July 4th, I got to see my hometown Minnesota Wild pick up the 2 best free agents on the market, along with a few solid core players. In the weeks that have passed, I’ve gone from figuring out where the championship parade would begin, to accepting that the NHL may be cancelled this year.

That’s classic Minnesota sports luck for you: Fans get hopeful and excited about a great team, then something gums up the…


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