Will Michaelson's Blog (19)

Bicycles and Branding

I think it’s safe to say we won’t be getting any more snow for a while in Minnesota (I say that with 51% certainty). Since I’ve finally thawed out after the nastiest winter I’ve had in years, I decided to make the most out of the good weather and bought a bike. There’s a bike path near my house that goes all the way to downtown Minneapolis.

 

It’s been a long time since I rode, and I’ve disliked cyclists for quite a while. They’re always hogging the road, wearing outfits…

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Added by Will Michaelson on May 28, 2013 at 4:42pm — No Comments

Being Different Without 'Differentiating' Like the Rest

Your dealership is great. Otherwise you wouldn’t work there, right?

But how do you show people how great the customer experience is, without ‘differentiating’ like the other guys?

 

Too often, I view dealership websites that say the same thing as everyone else, even if it may be true in their case.

‘Best service in (city), guaranteed.’

‘No one will beat our prices.’

‘Our staff are your neighbors, and provide unmatched customer…

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Added by Will Michaelson on April 18, 2013 at 11:44am — No Comments

re:member group at Digital Dealer Virtual Expo!

If you weren’t able to make it out to the 13th Digital Dealer Conference, you’re in luck! The Digital Dealer Conference & Exposition is going virtual December 5-11. In that time, you can check out the vendor programs and services as seen in the 13th Digital Dealer Exhibit Hall, and also experience the top ten educational sessions on demand 24/7 anywhere with Internet access.

We at the re:member group will have a virtual exhibit there…

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Added by Will Michaelson on November 30, 2012 at 11:55am — No Comments

Keep Your Fans Excited from Beginning to End

This summer has been a series of ups and downs for the hockey fan in me. On July 4th, I got to see my hometown Minnesota Wild pick up the 2 best free agents on the market, along with a few solid core players. In the weeks that have passed, I’ve gone from figuring out where the championship parade would begin, to accepting that the NHL may be cancelled this year.

That’s classic Minnesota sports luck for you: Fans get hopeful and excited about a great team, then something gums up the…

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Added by Will Michaelson on July 26, 2012 at 2:00pm — No Comments

Is a Visit to Your Service Bay like Pulling Teeth for Your Customers?

I’ll admit it. I fear bringing my vehicle in for service as much as visiting the dentist. I recently brought my car in for service, and for some reason, it reminded me of a routine dental check-up. Bear with me on this analogy.

Just like you want your teeth to stay white and strong, you want your car to run in tip-top shape. However, when the time finally comes to go back in for a check-up, you curl up in the fetal position, and softly cry (That’s what I do, at least, you may…

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Added by Will Michaelson on June 15, 2012 at 10:30am — 3 Comments

re:member group Loyalty Marketing Solutions announces two promotions in key positions

FOR IMMEDIATE RELEASE

 

 

For Further Information Contact:

 

Nate Sieveking / 952-224-8003  

Nate@remembergroup.com                     

 

re:member group Loyalty Marketing Solutions announces two promotions in key positions

 

MINNEAPOLIS (April 30, 2012) – Nate Sieveking, former Vice President of Marketing, is now President of re:member…

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Added by Will Michaelson on April 30, 2012 at 12:54pm — No Comments

Are You Taking Facebook Too Seriously?

I like Facebook. It’s a nice place to check up on my friends, and see what’s going on that day.  I also check Twitter occasionally. Social Media is a great way to share pictures and news pertinent to me, but there’s one thing I don’t go on these sites for, and that’s to be sold on something.

 

I recently read a blog post on Hanafin Loyalty’s website, titled ‘An Open Letter to Millennials’ (you can find that blog post…

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Added by Will Michaelson on April 20, 2012 at 6:06pm — 5 Comments

Rusty Wallace Auto Group Selects re:member group to Implement Customer Loyalty Program

FOR IMMEDIATE RELEASE

 

 

For Further Information Contact:

 

Paul Long / 952-224-8001                              Jon Miles/ 423-586-1441

Paul@remembergroup.com                           Jon@Rustywallaceautogroup.com

 

Rusty Wallace Auto Group Selects re:member group to Implement Customer Loyalty Program

 

MINNEAPOLIS (April…

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Added by Will Michaelson on April 12, 2012 at 4:33pm — No Comments

Are You Making Sure Your Customer Isn't Just a 'Hit and Run'?

If you’ve ever worked in retail sales, electronics or otherwise, you’ve probably seen my type walk through your store doors. The type who knows what they want, and will spend as little effort and time to get that product, before abruptly leaving. When I need to get something at an electronics store (maybe an auxiliary cable or that new video game I shouldn’t be wasting my money on), I head right for the item I need, grab it, and get out of the store as soon as I can.

 

 For…

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Added by Will Michaelson on March 23, 2012 at 5:00pm — 1 Comment

Loyalty in Las Vegas - Will's Account

Rolling through the desert at 8pm, we see the first lights. More appear in the distance, and soon the entire landscape is coated in the glow of hotel and casino lights.

 

“It looks like a bar of gold,” my co-pilot on this trip marveled. “Just a ridiculous amount of life surrounded by the desert.”

 

We were heading into Las Vegas for the NADA Convention, and this was an awesome welcome to the city for us. Much like those lights, the convention energized me…

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Added by Will Michaelson on February 17, 2012 at 5:42pm — No Comments

From Passive to Passionate in Just One Offer

When I think about making a purchase of any kind (aside from my post-workout fast food meal – don’t judge me), I look first for the benefit the item will get me right away, and then I think of what I get from it down the road.

For example, I like to get coffee at my local gas station. I bought a travel mug from the gas station a few months back, and since I bought that mug, I get a discount on coffee, as well as one free coffee with every six fill-ups. I go fairly often, and can…

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Added by Will Michaelson on January 19, 2012 at 3:33pm — 5 Comments

3 Ways To Get Customer Loyalty Wrong

I've posted a few articles on this site, touting the benefits of customer loyalty, and the ways dealerships can use these programs to prompt interaction with their clients.

I was reading this article at CNBC.com, and felt I needed to share this. Here are a few ways you can damage your relationship with your loyal customers.  (I did not write this, Carol Roth of CNBC.com did.)

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3 Ways To Get Customer Loyalty Wrong…

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Added by Will Michaelson on January 16, 2012 at 10:33am — No Comments

re:member group Selected to Develop Loyalty Program for OpenRoad Auto Group

Good morning all,

I wanted to share some great news coming out of our camp. OpenRoad Auto Group in Vancouver recently acquired the re:member group as their loyalty marketing firm.

Here's a link to the press release, for those interested.

There wasn't a news page I could post this on,…

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Added by Will Michaelson on December 20, 2011 at 12:57pm — No Comments

Customers really don't become customers until they buy from you at least twice

Good morning,

 

I have another article I wanted to share today. It’s all about making sure your customers are coming back to your dealership after the initial sale. Oftentimes, customers will make a purchase, and you won’t see them again for a while, if not ever again.

 

Have a look at the article Paul Long wrote, and see how your sales could increase just by rewarding your paying customers, and giving them great reasons to stop back in to your…

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Added by Will Michaelson on December 5, 2011 at 10:35am — 1 Comment

Putting a Lid on Loyalty: Little Things Can Mean a Lot

Good morning,

 

I wanted to share an article written by Paul Long, explaining the way companies can express their appreciation to their customers, and how inexpensive it can be. Take a look, and see how you can thank your loyal customers in an easy and effective way.

 

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‘Putting a Lid on Loyalty – Little Things Can Mean a Lot’

 

Since we are in the business of loyalty marketing – and indeed it is our only…

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Added by Will Michaelson on November 29, 2011 at 9:46am — No Comments

What's your Customer Value Proposition?

Good afternoon,

 

I wanted to share another blog post Paul Long wrote, in regards to the value customers find in staying loyal to your brand. 

Have a look, and see what your customers may be thinking when they walk into your dealership.

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What do I get for staying loyal to your…

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Added by Will Michaelson on November 21, 2011 at 3:52pm — No Comments

Turn Satisfied Customers Into Customers For Life

The Scene:

Ryan (George Clooney) and Alex (Vera Farmiga) are in a hotel lounge, and are emptying the contents of their wallet - and purse - respectively all over a table. It is all MEMBERSHIP CARDS. 

The Conversation:

Alex: "Oh my gosh, I've heard about these but never actually seen one," she says while grabbing a black card from Ryan. "Is this an...."

Ryan: "Onyx card. Yeah. I was pretty excited the day that puppy came…

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Added by Will Michaelson on November 14, 2011 at 10:16am — No Comments

Customer Partnerships Create a Better Future For Both Parties

Hi again,

 

I wanted to post another article, in regards to the partnerships we develop. Paul Long wrote this a while ago, and I wanted to get the opinions of the community. 

 

 

Ok, we admit, the subject line is a bit high-minded. And that's not a bit surprising considering the source of it is Dr. Emmett Murphy, New York Times best-selling author of 

"…

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Added by Will Michaelson on November 11, 2011 at 12:45pm — No Comments

Build a Loyalty Program that Drives Value

Good morning,…

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Added by Will Michaelson on November 9, 2011 at 10:54am — No Comments

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