The Scene:

Ryan (George Clooney) and Alex (Vera Farmiga) are in a hotel lounge, and are emptying the contents of their wallet - and purse - respectively all over a table. It is all MEMBERSHIP CARDS. 

The Conversation:

Alex: "Oh my gosh, I've heard about these but never actually seen one," she says while grabbing a black card from Ryan. "Is this an...."
Ryan: "Onyx card. Yeah. I was pretty excited the day that puppy came in."
Alex: "I'll say." Alex smiles, admiring the card. "This is pretty sexy."
Ryan: "I hope this doesn't cheapen our relationship."
Alex: "Hey, we're two people who get totally excited about perks and rewards and elite status. I think cheap is our starting point."
Ryan: "There's nothing cheap about loyalty!"

We aren't film critics, but we certainly do agree with George Clooney's road warrior character and his views on customer loyalty in the Hollywood film "Up in the Air."

We do know acquiring new customers can cost five times more than satisfying and retaining current customers, and that it's through after-sales service that an organization gets "permanent" customers. 

That's where we come in.

After all, what is the purpose of your business? If you say to make a profit, you're wrong (respectfully). The purpose of a business is to create and keep a customer. If a business successfully creates and keeps customers in a cost-effective way, it will make a profit enabling it not only to survive, but thrive. If a business fails to attract or sustain a sufficient number of the right customers, it will experience loss that can lead to the eventual demise of the business.

We create communication channels, getting the right messages to the right people (your customers) and rewarding them for their business with you, so you can continue to keep them loyal to you.

The re:member group has been turning satisfied customers into Customers For Life since 2002.

Have you considered building a loyalty program to reward your loyal customers? Is there a better way you reward your customers? I'd love to hear what you all are doing to build customer relationships.

Will

Will Michaelson

Sales Associate

re:member group

Phone: 952.224.8002

email: will@remembergroup.com

www.remembergroup.com