Featured Blog Posts – December 2019 Archive (1)

Beyond the ORP: Creating a Single, Cohesive Marketing Strategy

Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a silo, separate from the rest of the dealership’s marketing strategy.

 

This practice results in an inconsistent, less than optimal experience for dealership customers. The way it currently…

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Added by Courtney Evans on December 27, 2019 at 9:58am — No Comments

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