Added by JD Rucker on February 24, 2013 at 6:00am — No Comments
If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl. You have to assume that if companies are spending millions to produce and distribute 30 second spots for the big game, they’re going to research what’s working today.
This year’s…
ContinueAdded by JD Rucker on February 20, 2013 at 6:00am — No Comments
There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be successful. The…
ContinueAdded by JD Rucker on February 18, 2013 at 3:30pm — No Comments
By now, if you've been reading what I've been posting the last few months, you know that content marketing is the key to current and future search and social success. Businesses who really want to do what sites like Google and Facebook really want them to do will be using high-quality content on their websites as the hub through which they…
ContinueAdded by JD Rucker on January 29, 2013 at 3:26pm — No Comments
First and foremost, it’s important to understand that Facebook (and social media in general) is a communication tool. It’s a way for businesses to connect with customers and a safe venue through which customers and potential customers can interact with your business.
With that said, let’s look at the other two primary…
ContinueAdded by JD Rucker on January 17, 2013 at 6:00am — No Comments
The automation of Twitter for businesses continues to become the norm.
As micro-blogging, interaction, and expression get replaced by…
ContinueAdded by JD Rucker on January 8, 2013 at 7:30am — No Comments
The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need to know.
Content was never really “king”. Though it…
ContinueAdded by JD Rucker on January 3, 2013 at 8:30am — 4 Comments
This is Part 5 in a 5 part series. Please read the previous posts first or none of this will really make any sense.…
ContinueAdded by JD Rucker on December 7, 2012 at 9:00am — No Comments
I know it's the heart of football season and the beginning of basketball season, but baseball is the sport that truly helps to illustrate this particular post. On social media, not all times are created equal. It's important to know where and when to place your pitches to let your fans and followers hit home runs for you.
There have been…
ContinueAdded by JD Rucker on November 26, 2012 at 2:30am — No Comments
There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It's encouraging because when agencies take the stance of focusing on a single niche such as automotive or entertainment, they are able to build up several resources to make their jobs easier…
ContinueAdded by JD Rucker on November 23, 2012 at 3:50pm — No Comments
When the topic of SEO comes up, many people envision HTML code and meta tag adjustments. They think of keyword stuffing. They consider the bounds set by the OEM of what they can and cannot do with their websites and how far they can push the boundaries to extend their market reach.
They don't usually imagine finding…
ContinueAdded by JD Rucker on October 22, 2012 at 12:55am — No Comments
Social media is about conversations. It's not a broadcasting platform like traditional advertising, search marketing, or other forms of internet marketing. Conversations on social media happen all over the place and are pertinent to your dealership's local area. YOU should be involved in as many of these…
ContinueAdded by JD Rucker on October 16, 2012 at 9:25pm — No Comments
All too often I see dealers (and just about everyone else) posting images multiple times in the same day using a single tool. It could be Instagram, Hootsuite, Buffer, KPA Local Engage, Path, or any of dozens of great…
ContinueAdded by JD Rucker on August 18, 2012 at 7:31am — 3 Comments
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