They say timing is everything. In social media, quality of content is almost everything. The rest of it does come down to timing.

This is Part II of the series on timing. Please read…

I absolutely love the video below. It isn't that it's so useful that people will love it; as used car buying tips go, it's rather light on real zingers or anything outside of common knowledge. It isn't the production quality; this is a well-made video, but nothing outstanding compared to other motion graphics.

The…

This is Part 4 in a 5 part series. Please read the previous posts first or none of this will really make any sense.

• Part I: The Key to Search and Social in 2013 and Beyond…

I've learned that coincidences don't really happen. There's always a reason. As I worked on my story today regarding content, I stopped to check Facebook and found exactly what I needed, courtesy of…

Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through social media. By scheduling posts or sending them through these…

There is a combination of hope and fear in the automotive industry. On one hand, many dealers and vendors are really starting to "get it" when it comes to automotive internet marketing. Dealers are finally embracing the internet as the primary arena through which to market their dealerships and vendors are starting to…