Lance Boldt's Blog – April 2014 Archive (1)
Do You Sell Value?
I do a lot of work with our sales people at AutoNetTV. One of the recurring statements/themes in our coachings and trainings is, “Did you focus on the value?” One of the analogies we like to use is; you walk into my office and I hold up a pair of scissors. I ask, “Do you want to buy these for $2 dollars?” Typically the response is, “No, I don’t need scissors and if I did I…
Added by Lance Boldt on April 30, 2014 at 12:11pm — No Comments
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