Lance Boldt's Blog – August 2012 Archive (1)

Bundle Up

Fixed Ops lessons for marketing tires from the financial services world:

About 35% of policy owners shop their car insurance in a given year.  Less than half will actually switch.  That puts customer retention in the mid 80% range.   When an insurance agent also writes a second line of coverage (home owners, renters, etc.), his client retention improves by…


Added by Lance Boldt on August 13, 2012 at 11:20am — 1 Comment

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