What’s the one thing that big box retailers don’t have? Heritage and a story. Sure, they can hire celebrity spokespeople, spend millions in advertising and photography, but they can’t tell me a story. This is one thing that Bentley has excelled at in their recent campaign dubbed, “Le Mans 24 Hours: Les…

Your digital showroom is the best source for quality leads and lead generation. Your consumers are not going to third party sites to search for your dealership, they are going to search engine sites like Google. And in those search engine sites, your potential customer is usually typing in the model of the vehicle they are looking for or they use search terms like…

From day one, owners Ted Rubin and Todd Smith built ActivEngage to be employee-focused. In addition to providing free medical, dental, and vision benefits, ActivEngage proves that it truly values its employees with free gym memberships to promote workplace wellness, an on-staff licensed massage therapist to relieve work-related stress, bi-monthly food trucks, and a lounge…

It’s really tough to tell the difference between a trend and a fad, most pundits get it wrong a majority of the time. And it might sometimes seem in the world of online marketing and social media is the ultimate environment for chasing the latest fad. No one can truly predict the future, but  Mary Meeker's annual Internet Trend report gives us some insight in the world of online…