Scott Bergeron's Blog – April 2017 Archive (2)

High Maintenance Talent vs Low Maintenance Sales Teams

Too often, dealers think they have to deal with a high-maintenance employee just because they can produce. The reality is most successful dealerships aren't successful because of high-maintenance talent, rather in spite of it. In the long run, it may pay to cultivate salespeople with impeccable ethics and…

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Added by Scott Bergeron on April 24, 2017 at 11:30am — No Comments

Presidential election provides insights to more effective car selling

Technology Alone Isn't the Holy Grail

Donald Trump’s election proves that state-of-the-art technology, by itself, doesn’t provide all the correct answers. Based on the vote totals, the highly sophisticated, technology-driven polls missed the mark. In that same vein, relying on technology alone to sell cars isn’t the holy grail that some make it out to be.…

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Added by Scott Bergeron on April 5, 2017 at 7:51am — No Comments