Todd Smith's Blog (24)

Ten Rules to Determine How Committed You Are To Automotive Sales

This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each and every day to not just work a job, but to build a career? There are many people who started in the automotive industry as a crutch until they found a “better” job. Only a small percentage, however, end…

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Added by Todd Smith on April 30, 2019 at 10:28am — No Comments

7 Seismic Shifts Coming to Automotive CRM

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the industry. In a nutshell we are operating in an innovation rut…

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Added by Todd Smith on April 5, 2019 at 9:00am — No Comments

Why Getting Fired from a Company I Founded Changed my Life?

Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing the same thing over and over like Bill Murray in the movie Groundhog Day.

 

There are two routes to achievement in your life. The first is conformity in which you follow the crowd down a conventional path and maintain the…

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Added by Todd Smith on March 5, 2019 at 10:13am — No Comments

Four Reasons Why BDCs Fail and How to Improve Them NOW

Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status quo after a significant investment? The following are four reasons BDCs fail and solutions for making your BDC a…

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Added by Todd Smith on February 26, 2019 at 10:38am — No Comments

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …

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Added by Todd Smith on November 29, 2018 at 10:32am — No Comments

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…

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Added by Todd Smith on November 13, 2018 at 11:47am — No Comments

Facebook Marketplace: A Dealership Primer – Part 1

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers. Not just another third-party listing site, Facebook Marketplace has capabilities many other platforms don’t have. Chief among them is the ability for interested car buyers to…

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Added by Todd Smith on October 30, 2018 at 10:01am — 1 Comment

Using Customer Service as a Marketing Tool

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in front of you paying you a compliment? Hopefully, you would thank them for the compliment and their business. If…

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Added by Todd Smith on October 12, 2018 at 10:10am — No Comments

Peer-to-Peer: Designing a Mentorship Program for Success

There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an ongoing initiative and for new-to-the-industry employees (no matter which department), no business can function as a…

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Added by Todd Smith on September 27, 2018 at 9:52am — No Comments

Can You Sell Cars On Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the platform when it went public, Facebook page…

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Added by Todd Smith on September 20, 2018 at 10:00am — No Comments

Parts Sales: Money Doesn’t Grow on Trees

At one point in time or another, we’ve all heard someone in our lives tell inform us that money doesn’t grow on trees. And they would be right. Technically.

 

The facts are, however, that the phrase started because sometimes there is money (revenue) that is simply waiting to be taken by businesses. There are a lot of revenue sources in dealerships and while those sources haven’t changed much in a century, the way in which dealerships can harvest…

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Added by Todd Smith on September 13, 2018 at 9:57am — No Comments

Don’t Let Technology Make Your Customers Run for the Hills!

Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints.

 

A customer ordered some copper from a business that promised it to be of the highest…

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Added by Todd Smith on September 6, 2018 at 10:04am — No Comments

Stop Chasing Squirrels: The More You Know, the More You Sell

Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s office a lot quicker than I can get him to leave mine.” Ford knew the necessity of gaining information.[1] He also knew…

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Added by Todd Smith on August 30, 2018 at 10:02am — No Comments

Be Authentic. Be Driven. And Don’t Let the Waves Take You Down.

Let me start by saying that I love to surf. Back in my younger days, I was able to qualify and had the opportunity to compete on the pro tour. At one point, I surfed Mavericks in Northern California which has waves in the 30 to 40-foot range. To illustrate, the waves are so big and heavy that you can’t just paddle out. I take this boat out and paddle to ride my first…

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Added by Todd Smith on August 23, 2018 at 9:54am — No Comments

Are You Lonely in Your Communication with Customers?

Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal sounds. Most whales communicate in the 15-25 hertz (Hz) range. Whales, for the…

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Added by Todd Smith on August 16, 2018 at 9:57am — No Comments

What Does Chat Have to Do with 867-5309?

Jenny.

 

Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be thrilled to possess.

 

For dealerships, customer information is only the beginning of…

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Added by Todd Smith on August 10, 2018 at 11:40am — No Comments

How Avoid SMS/Texting Lawsuits: 4 Quick Tips to Keep Your Dealership Safe

Late last year, a 2.5 million dollar lawsuit was won against Lithia Motors Inc. for sending unwanted text messages to customers without giving them the option to opt out of the text messages. According to AutoNews.com, Lithia was hit with a class-action lawsuit for broadcasting to 57,800 consumer cell phones text messages that failed to adequately allow the recipients to opt out of…

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Added by Todd Smith on May 7, 2012 at 11:03am — No Comments

Consumers Perceive Fewer Differences Between Top Car Brands: How Can your Brand Stand Out?

The perceived difference between the top car brands and their challengers is shrinking, according to the 2012…

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Added by Todd Smith on May 2, 2012 at 2:00pm — No Comments

Beijing Motor Show: Our Favorite New Cars

The biggest auto show of 2012 isn’t in Detroit or Frankfurt, but in the crowded exhibition center of the Beijing Motor Show. It is here the swelling Chinese car market continues to prove its importance to the auto world. Manufacturers unveiled over 100 new car models amid a throng of people so large that the Chinese government was forced to hold a …

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Added by Todd Smith on May 1, 2012 at 3:00pm — No Comments

Conversion Rate Optimization for Your Dealership Website

Dealership website traffic is very important and there are many articles and blog posts about driving more people to your site whether it is SEO, SEM, Social Media or any other online marketing techniques, but today I want to talk about something else that is just as important. In fact I think it is more important. Focusing on your dealership conversion and how to optimize it is the real half of the equation that you need to… Continue

Added by Todd Smith on May 21, 2010 at 11:15am — No Comments

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