Consumers Perceive Fewer Differences Between Top Car Brands: How Can your Brand Stand Out?

The perceived difference between the top car brands and their challengers is shrinking, according to the 2012 Car-Brand Perception Survey conducted by the Consumer Reports National Research Center.  The survey scores reflect how consumers perceive each brand in seven categories: safety, quality, value, performance, environmentally friendly/green, design/style, and technology/innovation.

So how can you make your dealership and brand stand out among your competitors? Simple! Add live chat to your dealership’s website!

 

The highest quality foot traffic coming into your showroom or onto your lot is brought in by leads generated from your dealership websites. Automotive live chat on your dealership website increases the amount of these leads and helps you develop a relationship between customers and your brand.

The average length of an automotive live chat conversation is 8 minutes. Behind every chat is a well-developed conversation which builds both the brand perception and a brand relationship with the consumer.  When consumers feel a connection with a brand, they are most likely to take action either in the form of brand advocacy (marketing) or loyalty (sales).

Visitors might be leaving your website without filling out a form or sending an email because they aren’t finding the information for which they are searching.  Live chat allows shoppers to ask questions and get answers quickly while opening them up to being engaged by your sales process.  Consumers that have a positive experience with a dealership using live chat are then even more likely to take action.

Think of automotive live chat as an extension of your 1-1 sales process.  Chat creates opportunities for personal interaction between interested shoppers and your dealership.  The leads generated from chat are no different than those generated a phone-up or a walk-up, if not of higher quality.

 Find out what the most trusted brand in automotive live chat can do for your dealership.

 

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